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  2. Employment & Training
  3. Partners
  4. WIOA Title I-A & I-B
  5. Policy & Procedure Manual
  6. 2.5 American Job Center Network Branding

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2.5 American Job Center Network Branding

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Chapter 2.5.1 Resources

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2.5.1 American Job Center Network Branding

Effective date: October 1, 2020

Consistent with the requirements in WIOA Section 121(e)(4), Wisconsin's statewide one-stop delivery system has adopted the use of the common identifier "A proud partner of the American Job Center network."1 The use of this common identifier serves to unify the statewide workforce development system and increase customer awareness of the system, both state- and nation-wide. This identifier must be displayed throughout the one-stop delivery system as outlined in this policy and must be used by local Workforce Development Boards (WDBs) in conjunction with any branding pre-established or newly developed for their local one-stop delivery systems.2

The common identifier "A proud partner of the American Job Center network" must be displayed on the following:

  • Certified comprehensive and/or affiliate job center facilities and related property;
  • Products of the one-stop delivery system, including, but not limited to, pamphlets, flyers, brochures, other outreach materials, and WIOA Regional and Local Plans;
  • Any information related to programs, activities, and/or services offered through the one-stop delivery system, including, but not limited to, workshop materials, program-specific participant forms, and business services communications;
  • Items identifying specific one-stop delivery system staff members (e.g. business cards, email signatures, etc.); and
  • Electronic resources, including one-stop delivery system and/or job center specific websites.3

The "A proud partner of the American Job Center network" identifier may be displayed in plain text, or using either uppercase version of the "A proud partner of the American Job Center network" logo available at https://www.dol.gov/ajc/.4 Wisconsin is opting not to use the other logos made available by DOL.5 If a logo is used, it must be used in accordance with the guidelines contained in the Graphics Style Guide for Partners, and with the terms of use for the logos established by the United States Department of Labor.6

As a component of the One-Stop Delivery System and Job Center Certification process, DWD-DET has determined that Local WDBs must ensure appropriate use of the "A proud partner of the American Job Center network" common identifier within their respective workforce development areas.7 Local WDBs may choose to assign this responsibility to their contracted one-stop operator(s) . In this case, the expectation must be clearly delineated in the one-stop operator contract(s).

Costs related to implementing and/or maintaining the use of the "A proud partner of the American Job Center network" identifier may be considered one-stop infrastructure costs, and may be included in local negotiations and cost-shared between one-stop delivery system partners as part of the One-Stop Delivery System Memoranda of Understanding (MOUs).

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