Wisconsin Regulation of Traveling Sales Crews

This page was formerly named ERD-17300-P (Revised: 04/2013)

What is a Traveling Sales Crew?

A traveling sales crew is 2 or more individuals who are employed as salespersons or in related support work, who travel together in a group, and who are absent from their permanent place of residence for the purpose of selling consumer goods or services to consumers from house to house, on any street, or in any other place that is open to the public. "Traveling sales crew" does not include 2 or more individuals who are traveling together for the purpose of participating in a trade show or convention or 2 or more immediate family members who are traveling together for the purpose of selling consumer goods or services.

Traveling sales crews might be selling any kind of consumer good or service, but some of the more common types of sales involve magazine subscriptions and home security systems.

Non-profit organizations, such as schools or churches, doing fundraising sales are NOT considered traveling sales crews.

Why does Wisconsin regulate traveling sales crews?

Wisconsin Statute § 103.34 (Malinda's Law) took effect on April 1, 2010. It was enacted for the protection of consumers and homeowners, as well as the employees of the traveling sales company, who are often young and can be vulnerable to abuse by their employers. The law is named after an 18-year-old woman killed in a van crash in Janesville, Wisconsin, on March 25, 1999 - she was one of 7 young people killed and 5 others who were severely injured - all part of a traveling sales crew.

In addition to protecting traveling sales crew workers from various abuses and safety code violations, the law seeks to decrease the potential for crime against homeowners by requiring, among other things, criminal background checks of workers going door-to-door in Wisconsin.

How does the law protect homeowners?

Malinda's Law requires businesses using traveling sales crews in Wisconsin to register with the Department of Workforce Development. As part of the registration process, such businesses must provide the Department with certain information, including:

In addition, employers must obtain worker permits for each crew member, who must in turn have their permit stamped by a municipal clerk and be able to show the permit upon request.

When engaged in sales activities, all employees, agents, and representatives of a traveling sales crew must carry and be able to show the following:

  1. a copy of the certificate of registration issued to the employer;
  2. a copy of the Department-issued worker permit that has been approved (stamped) by a municipal clerk; and
  3. the Department-issued identification card.

Each of these measures assists the Department and law enforcement in identifying the individuals who may be knocking on doors and gaining access to homes throughout Wisconsin. The law also prohibits door-to-door sales before 9AM or after 9PM.

How does the law protect traveling sales crew members?

Malinda's Law includes several provisions designed to protect the safety and rights of traveling sales crew members.

Employers are prohibited from:

Employers must:

Are traveling sales crew employers required to carry worker's compensation insurance

Yes. Wisconsin employers are required to provide worker's compensation insurance coverage with an insurance company licensed to write worker's compensation in Wisconsin. The insurance company must file the policy with the Wisconsin Compensation Rating Bureau. The Rating Bureau is located at 20700 W. Swenson Drive, Suite 100, Waukesha, WI 53186. The telephone number is (262) 796-4540 and its web page is http://www.wcrb.org. Under the Wisconsin Worker's Compensation Act, an employer must carry worker's compensation insurance if the employer:

  1. Usually employs three or more full-time or part-time employees. The employer must have insurance immediately upon employing a third person; or
  2. Employs one or more full-time or part-time employees to whom the employer has paid combined gross wages of $500 or more in any calendar quarter for work done at one or more locations in Wisconsin. The employer must have insurance by the 10th day of the first month of the next calendar quarter.

As a homeowner, what should I do if a traveling sales crew member comes to my door?

Be cautious. The most common complaints from consumers include non-delivery of magazines or other products, on-receipt of refunds when requested, and incomplete receipts that make canceling orders impossible. Other complaints involve overpriced goods, with prices for products like magazine subscriptions running at double or triple what a consumer would pay directly through the publisher.

More serious are reports of violence or crime against homeowners by the salesperson. Across the country, burglary, sexual assault, and murder have been perpetrated against homeowners who opened their doors to salespeople. Never allow unknown salespeople into your home. One common tactic of gaining access to the home is asking for a drink of water or to use the bathroom. It is not rude to tell a salesperson no. It's much easier – and safer – to say "no" on the doorstep than to try to get the salesperson to leave once he or she is inside.

Keep in mind that some salespeople pose as college students or neighbors or falsely represent to be working for non-profit or religious groups in order to gain your trust and appear non-threatening. Be sure to ask for identification and supporting documentation.

If at any time during a door-to-door sales encounter you feel uncomfortable or you observe suspicious behavior in the neighborhood, contact your local law enforcement agency.

As a traveling sales crew member, what should I do if I feel my rights have been violated or my employer is violating the law?

Contact the Equal Rights Division. We can help explain the law to you and help you determine if a violation is occurring. You can always speak to us anonymously if you wish. Our goal is to ensure that you are safe and being treated fairly by your employer.

If your employer or other crew members threaten you, or if you are the victim of violence, you should contact the police immediately.

If your employer is withholding food, money, or transportation, or if other threats to your physical safety arise as a result of your employment, you should contact the police. You may also contact the Department under these circumstances; we can assist you in contacting community and volunteer groups that provide assistance to traveling sales crew members.

For more information