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Marketing Occupational Pathway

Marketing Occupational Pathway

Marketing is a multi-faceted, critical business function that is under-girded by such social sciences as economics, psychology, and sociology. This Youth Apprenticeship occupation area focuses on one pathway:

Its successful performance depends on the application of mathematics, English principles, scientific problem solving, and the application of technology to marketing situations and problems.

Marketing Pathway

Students can choose from one occupational area with options to specific pathways.

Marketing Career Pathway

Students who work in the marketing pathway will gain skills in employing critical thinking on strategies to meet customer expectations, reinforcing company's image to exhibit its brand, planning product management activities, and utilizing promotional channels to communicate with targeted audiences. There are five pathways to choose from:


Marketing Career Pathway

  • Account Executive
  • Account Supervisor
  • Administrative Support Representative
  • Advertising Manager
  • Analyst
  • Art/Graphics Director
  • Circulation Manager
  • Contract Administrator
  • Co-op Manager
  • Copywriter
  • Creative Director
  • Customer Service Representative
  • Interactive Media Specialist
  • Marketing Associate
  • Media Buyer/Planner
  • Promotions Manager
  • Public Information Director
  • Public Relations Manager
  • Research Assistant
  • Research Specialist
  • Sales Promotion Manager
  • Sales Representative
  • Trade Show Manager

Average Wages

Below are some examples of careers wages in each pathway. Visit the Occupational Employer Statistics page to find average wages for a specific occupation not listed.

Advertising and Promotions Manager: Average $113,020
Customer Service Representative: Average $37,850

What classes should a student take if they are interested in this cluster?

The Department of Workforce Development recommends taking the following courses:

Classroom instruction maybe offered by qualified instructors within the school district, at another school district, a Wisconsin Technical College, a University, through virtual/online learning, and/or by the employer.

This list is not exhaustive but gives an idea of the types of classes a student needs to take for success in this field. Regional Coordinators can help with finding courses that are best for the chosen pathway and will inform students on the related instruction for each pathway.

Getting Started

Get started by talking to a school counselor, Youth Apprenticeship Local Coordinator, or Regional Coordinator about how to apply and obtain career materials (plans of study). Contact DWD Youth Apprenticeship Staff for general or statewide program information.

Marketing Occupational Pathway