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Part 2: Five 'Keeler' Factors - Nonprofit Employers
Factor Two - Advertising or Holding Out
A truly independent contractor will advertise or hold out to the public or at least to a certain class of customers, the existence of its independent business.
Explanation of Factor Two
The individual must make the public aware that he/she is engaged in a business endeavor. This can be accomplished by some form of advertising, such as using business cards, posting notices regarding the services and/or having an actual place of business.