Scott Walker, Governor
Reginald J. Newson, Secretary
Department of Workforce Development
201 E. Washington Avenue
P.O. Box 7946
Madison, WI 53707-7946
Telephone: (608) 266-3131
Fax: (608) 266-1784
FOR IMMEDIATE RELEASE
Thursday, December 10, 2015
CONTACT: DWD Communications, 608-266-2722
On the Web: http://dwd.wisconsin.gov/dwd/news.htm
On Facebook: http://www.facebook.com/WIWorkforce
On Twitter: @WIWorkforce
DWD-WEDC Public Awareness Effort Garners Regional Honors
MADISON – The Wisconsin Department of Workforce Development this week was honored with the Mid-America Economic Development Council's annual Economic Development award in the marketing category of Workforce Development–large division.
DWD and the Wisconsin Economic Development Corporation (WEDC), the state's economic development agency, partnered on a multi-media public awareness campaign starting in September 2014 through Gannett Wisconsin Media's "State of Opportunity" sponsorship to highlight Wisconsin's workforce and economic development alignment efforts. DWD and WEDC sought to build public awareness through:
- 10 daily central and northern Wisconsin newspapers (700,000 readers/week, Scarborough 2013)
- Prominent online campaign advertising on the Gannett Media – Wisconsin landing page
- Featured video and print advertising production support and placement featuring Wisconsin Fast Forward, Job Center of Wisconsin and other DWD programs
- 16-page tabloid insert titled "Find Your Future," which was circulated in all 10 newspapers, plus copies for partner distribution, and featured talent development programs including Wisconsin Fast Forward
The effort provided an opportunity for the state's workforce and economic development agencies to develop and distribute co-branded information materials with impact to dozens of communities spanning hundreds of miles. Among the most important outcomes were the conversations and exchanges of ideas with workforce partners, local chambers, businesses, educators and other stakeholders.
The 16-page tabloid, created by DWD and WEDC delivered system-aligned information to a broad audience by illustrating the crosswalk between local participants in DWD's training programs and the careers that they are achieving with WEDC's business partners. The insert featured overviews of several thriving industries in Wisconsin, including paper, food production, heath care, energy, manufacturing, transportation, and financial services. Industry overviews included company and employee profiles, workforce and wage data, and growth projections critical to students still undecided on a future career.
The featured video highlights a dual-enrollment program through the Wisconsin Fast Forward-Blueprint for Prosperity initiative and has drawn almost 1,000 views since being uploaded onto DWD's YouTube site in December 2014.
The Mid-America Economic Development Council is a multi-state association dedicated to being the leading resource for education, making connections, and sharing best practices for economic development professionals. The competition recognizes the creative use of quality marketing by economic development organizations throughout the ten-state Mid-America region.