Program Details

Digital Marketing
Blackhawk Technical College
The Digital Marketing program explores aspects of the digital marketing age, including topics such as digital marketing analytics, SEO, social media marketing, mobile marketing and promotional design. When you complete the Digital Marketing program you will have a richer understanding of the foundations of the digital marketing landscape and acquire a set of skills, concepts, and tools to help you digitally create, distribute, and promote products and services. In addition to traditional marketing fundamentals of price, product, placement and promotion, you will learn how to apply these elements to the digital arena through the use of technology, social media, email and other digital media. The program will help you attract and retain customers through thoughtful development of integrated marketing plans, analysis of return on investment, and continuous improvement. Show More

This program is offered

Ongoing
BTC Career Services helps students explore careers, prepare for the job application process and find current opportunities. BTC offers resume writing, mock interviews, job search and internships, when available.
Blackhawk Technical College provides free tutoring services to credit students enrolled at the college. We offer online, open lab and peer tutoring. Also counseling services are available.

Refunds are processed according to the Wisconsin Technical College System Refund Policy for program, material and activity fees. To receive refunds, you must formally request refunds from Registration and Records by notifying them of your intent to drop a class(es) or completely withdraw from all classes. Requests for refunds must be received during the same term of enrollment. Refund requests are time-sensitive as each day that passes may affect the amount of refund you are eligible.

Program Enrollments and Completions
74
34
5 (14%)
5 (100%)
Employment Outcomes (Completions Only)
2 (33%)
$6,708
$7,002
1 (8%)
$8,376

PLEASE NOTE:

If there are fewer than eight enrollments in the training program, only the "Enrollments" number will be displayed; all other data is hidden in order to help protect the students' identities. The "Employment Outcomes" are calculated using information from Wisconsin's Unemployment Insurance Wage database. Most employers are required to report certain employment information to the State of Wisconsin, including quarterly wage information for their employees. Students whose information could not be verified in this database are excluded from these outcomes. If a "0" shows for any of these outcomes, it means that none of the students' information could be verified.

MAKING SENSE OF THE EMPLOYMENT OUTCOMES:

"Average quarterly wages" means the total wages earned in a three-month period by all students who completed the program ("completers"), divided by the total number of completers.

"Median quarterly wages" means all the completers' quarterly wages are placed in order from lowest to highest and then we identify the student's wages in the middle. This information is provided because averages can be greatly influenced by really high and low wage earners.

To estimate monthly wages, divide the quarterly wages by three.


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hproeber@blackhawk.edu

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