Program Details
Digital Marketing Bootcamp
Concordia University Wisconsin
08/01/2023
Over the course of 16 weeks, you will be plunged into the diverse world of digital marketing. You will learn to navigate websites, search engines, social media and more to reach your customers and promote your brand. Campaigns are the “what” and “how” of your journey, and analytics are the “why” that will tell you whether or not the campaign was successful. The program begins by introducing you to social media marketing: what does a great video look like? What’s the best way to use a hash tag? You will then be ready to move on to email marketing and the CTA (call-to-action). This leads into content marketing, where you will dive deep into the buyer’s journey to ensure your content has perfect curation and delivery. Towards the end of the program, you will focus on the nuts and bolts of marketing: web optimization and SEO. Keyword research, paid search, Google Ads, traffic management. Finally, you will learn marketing technology: automation, machine learning, and AI Integration.
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Applicants must receive a PASS in digital literacy technical assessment, receive a PASS of admissions interview conducted by admissions staff, and show satisfactory progress of pre-work assignment prior to the program start date.
A program that requires its students to demonstrate they have successfully acquired a set of skills or knowledge base prior to completing the program. Compare to a "time-based" training program that results in successful completion if the students participate in a certain number of instructional hours.
This program is offered
For more information about "career pathways" visit https://dwd.wisconsin.gov/career-pathways
The program starts by giving an overview of the concepts and strategies used in digital marketing. In the first unit, you will gain insight into marketing research, learn how to develop strategy to identify target markets, create engaging content, measure and optimize campaigns, and utilize various digital marketing channels. It could lead to additional educational opportunities in marketing.
Attend networking events and discover new communities for people in your industry. Meet hiring partners, mentors, and industry experts.
The career development track is taught and hosted by a professional career coach. The track includes bi-weekly workshops and one-on-one coaching sessions. Career workshops provide you with a framework to identify your post-Bootcamp career goals and a 360-degree strategy to achieve them. Whether you have questions about an upcoming interview or need some help with your resume, one-on-one sessions provide you with an opportunity to get direct feedback from a career professional. Interview Prep & Coaching. Portfolio Building. Discover techniques to professionally display your work to employers. Your professional image matters. How you represent yourself on your resume, through a cover letter, and online is crucial to giving potential employers an accurate and enticing first impression of your skills and capabilities. Negotiating your salary can be an uncomfortable situation. Professional coaching helps you learn the best strategies to negotiate fair compensation when discussing an offer.
Request academic support from instructors.
Federal Financial Aid is not available, but Upright offers tuition assistant, scholarships/discounts, and flexible payment plans. Contact info@uprighted.com for more info. Participants are required to have a laptop or desktop computer that has a webcam, microphone, and a high-speed internet connection. The hardware must have a minimum of 4GB (gigabytes) random access memory, and a hard disk of no less than 128 GB in size.
Refunds will be less the tuition deposit fee and the cost of any program materials received. A participant who cancels no more than 30 days before the start date of the first program period receives all monies returned with the exception of the non-refundable tuition deposit fee. See full cancellation policy here: https://drive.google.com/drive/u/1/folders/1DyKGC4_yK__39bEp3QOcdXSJmEMwMyeV
Linda.Szczerbinski@cuw.edu
Sarah.Pecor@cuw.edu
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