Program Details
BS Consumer Behavior and Marketplace Studies
University of Wisconsin-Madison - Division of Continuing Studies
09/08/2021
The Bachelor of Science in Consumer Behavior and Marketplace Studies is a flexible online program that prepares you to innovate and lead a rapidly evolving industry. If you re interested in advancing in a career that blends business, analytics and technology with creativity and empathy, you ll want to explore the Retailing and Consumer Behavior (BS): Consumer Behavior and Marketplace Studies Online program. This course of study allows you to explore the world of commerce and technology from a people-first perspective. You ll dive into trends to research, better understand and improve the global customer experience with the support and guidance of faculty from the renowned UW Madison School of Human Ecology (SoHE), a team of industry experts and researchers. Coursework integrates analytics with retailing and consumer behavior and includes design thinking.
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This program is offered
For more information about "career pathways" visit https://dwd.wisconsin.gov/career-pathways
Obtaining a degree in Consumer Behavior & Marketplace Studies at UW-Madison Online prepares you for a career in industries like Retail, Sales, and Business Management and Operations. The Bureau of Labor Statistics projects a 23% increase in Retail Trade jobs over the next ten years. The median annual salary for bachelor's degree holders is $65k.
From day one as a student, you’ll connect with your academic and career advisor who not only supports your academic achievement and acts as your personal career coach, but also helps you balance all the demands you have in your life.
Tutoring services are available.
- Tuition costs $675 per credit hour.
- Books, supplies, and materials are estimated at $1,150 per academic year.
- One-time Official Document Fee: $130, One-time New Student Fee: $200-250.
- Other fees may apply.
- Visit UW-Madison Online website for more information: https://online.wisc.edu/.
- Total estimated cost of attendance for 2021-22 academic year varies from $17,774 for half-time enrollment status to $32,200 for full-time enrollment status. More information is available at: https://financialaid.wisc.edu/cost-of-attendance/
The refund policy is available at https://financialaid.wisc.edu/leaving-uw/.
uwmadison@online.wisc.edu
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