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Part 2: Five 'Keeler' Factors - Government Units
Factor Two - Advertising or Holding Out
A truly independent contractor will advertise or hold out to the public or at least to a certain class of customers, the existence of its independent business.
Explanation of Factor Two
The individual must make the public aware that he/she is engaged in a business endeavor. This can be accomplished by some form of advertising, such as using business cards, posting notices regarding the services and/or having an actual place of business.
Case studies relevant to factor two based upon cases decided by the Labor and Industry Review Commission (LIRC), Wisconsin Circuit Courts and Wisconsin Appellate Courts