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Northland Works Metrics

Regional Metric Northland Works GROW Wisconsin U.S.
REGIONAL INDUSTRIES
1. Industry employment profile, 2007 (% share of largest 3 employment sectors)      
    Health Care and Social Assistance 18.9% 13.1% 12.5%
    Retail Trade 12.6% 11.3% 11.5%
    Accommodation and Food Services 9.9% 8.2% 8.5%
2. Industry job growth, 2002-2007 (% rate for 3 sectors with largest numeric growth)      
    Total net job growth, all sectors 1.8% 3.3% 5.6%
    Health Care and Social Assistance 18.8% 10.1% 12.3%
    Educational Services 7.0% 2.1% 7.0%
    Professional, Scientific, and Technical Services 14.1% 9.9% 14.3%
3. Industry establishment profile, 2007 (% share of 3 sectors with the most establishments)      
    Retail Trade 14.9% 11.2% 11.7%
    Accommodation & Food Services 11.8% 8.4% 6.7%
    Construction 8.6% 10.5% 10.0%
4. Industry establishment growth, 2002-2007  (% rate for 3 sectors with largest numeric growth)      
    Total net growth in establishments, all industries: 1.9% 5.1% 10.7%
    Utilities 15.1% -4.3% 1.1%
    Transportation and Warehousing 12.8% 8.7% 10.8%
    Health Care and Social Assistance 4.8% 9.8% 15.6%
5. Industry openings and closures Under Development Under Development Under Development
     Sector with highest number of establishments opening (no. of openings):
     Sector with most jobs from openings (no. of jobs):
     Sector with highest number of establishments closing (no. of closures):
     Sector with most jobs lost from closures (no. of jobs):
     Sector with highest ratio openings to closures (ratio):
     Sector with highest ratio of jobs created to jobs lost (ratio):
REGIONAL LABOR FORCE    
6. Population 16 and over not in labor force 36.6% 30.4% 34.0%
7. Unemployment rate, 2008 6.3% 4.7% 5.8%
8. Change in number of unemployed persons, 2003-2008 -1.3% -14.5% 1.7%
9. Occupational employment, 2008 (% share of employment of 3 jobs with most employees)      
    Office & Admin Support 14.4% 15.8% 17.2%
    Food Preparation & Serving 9.7% 8.6% 8.5%
    Sales and Related 9.6% 10.2% 10.6%
10. Median wage, all occupations $14.51 $15.29 $15.57
11. Managerial, professional, and technical employment  (as a % of all employment) 27.9% 26.3% 29.3%
REGIONAL DEMOGRAPHICS      
12. Population      
     Population (2008) 409,989 5,627,967 304,059,724
     Rate of population growth (2003-2008) -0.7% 2.8% 4.8%
13. Age      
     Median age 41.2 38.2 yrs 36.8 yrs
     Change in median age, 2003-2008 +0.9 yrs +1.2 +0.9
14. Age balance      
     Percent of population aged 0-24 yrs 31.2% 33.2% 34.1%
     Percent of population aged 55 yrs and over 29.4% 24.8% 23.9%
15. Racial and ethnic composition, 2008 (% of population in each category)      
     White Alone* 92.6% 85.1% 65.6%
     Hispanic or Latino (may be any race) 1.1% 5.1% 15.4%
     Asian Alone* 0.6% 2.0% 4.4%
     American Indian and Alaskan Native Alone* 3.4% 0.9% 0.8%
     Black Alone* 0.8% 5.9% 12.2%
     Two or more races* 1.4% 1.1% 1.5%
     Native Hawaiian and Other Pacific Islander Alone* 0.0% 0.0% 0.1%
16. Change in racial and ethnic composition, 2003-2008 (% rate of change in each category)      
     White Alone*: -1.3% 1.2% 1.2%
     Hispanic or Latino (may be any race) : 14.6% 24.6% 18.0%
     Asian Alone*: 5.1% 13.0% 14.5%
     American Indian and Alaskan Native Alone*: 3.5% 6.7% 6.7%
     Black Alone*: 15.3% 4.8% 5.0%
     Two or more races*: 12.2% 18.8% 17.4%
     Native Hawaiian and Other Pacific Islander Alone*: 1.7% 17.8% 10.6%
17. Foreign-born Population, 2000  (% of population indicating foreign-born) 1.6% 3.6% 11.1%
HIGHEST EDUCATIONAL ATTAINMENT (2000)      
18. Adults 25 and over with less than high school or the equivalent (as percentage of all over age 25) 14.7% 14.9% 19.6%
     Female 13.8% 15.5% 19.9%
     Male 15.6% 14.4% 19.3%
19. Adults 25 and over with high school degree or equivalent only (as percentage of all over age 25) 35.8% 34.6% 28.6%
     Female 37.2% 33.9% 27.6%
     Male 35.4% 35.2% 29.6%
20. Adults 25 and over with some college but no degree** (as percentage of all over age 25) 23.2% 20.6% 21.0%
     Female 23.7% 20.2% 20.6%
     Male 22.8% 20.9% 21.5%
21. Adults 25 and over with an associate degree only (as percentage of all over age 25) 7.8% 7.5% 6.3%
     Female 8.3% 7.2% 5.8%
     Male 7.2% 7.8% 6.8%
22. Adults 25 and over with a bachelor’s degree or higher (as percentage of all over age 25) 18.5% 22.4% 24.4%
     Female 18.0% 23.2% 26.1%
     Male 19.1% 21.7% 22.8%
REGIONAL AND FAMILY PROSPERITY      
23. Regional personal income, 2007 total regional personal income: $12.7 billion $203.1 billion $11.7 trillion
     Change in total regional personal income, 2002-2007 (% rate of change) 20.6% 24.4% 27.3%
     Per capita personal income, 2007 $31,055 $36,272 $38,668
     Change in per capita personal income, 2002-2007 (% rate of change) 21.8% 20.9% 25.3%
24. Average number of workers per household (1999) 1.14 1.31 1.23
25. Median household income (1999) $35,576 $43,791 $41,994
26. Households headed by a single, female parent (as % of all households) (2000) 9.1% 9.7% 11.9%
27. Families living under the official poverty level (as % of all families) (1999) 7.0% 5.6% 9.2%
28. Households receiving public assistance (as % of all households) (1999) 3.6% 1.3% 3.4%
29. Households receiving retirement income in 1999 (as % of all households) 19.1% 15.7% 16.7%
30. Rate of home ownership in 2000 (% owner occupied) 76.5% 68.4% 66.2%
31. Median house value (2000 estimated) $76,340 $109,900 $111,800
REGIONAL ATTRACTION      
32. Median home ownership costs as a percent of household income 19.5% 20.9% 21.7%
33. Median gross rent $405 $540 $600
34. Median gross rent as a percent of household income 24.6% 23.4% 25.5%
35. Mean travel time to work 20.0 min. 20.8 25.5
     Percent with travel time of less than 30 minutes 38.7% 76.7% 65.5%
     Percent with travel time of more than 60 minutes 2.8% 4.4% 8.0%
36. Migration into region as a percent of total regional population growth, 2000-2008 106.2% 39.9% 35.8%

PART 1: REGIONAL INDUSTRIES

1. Industry Employment Profile

Definition: measures the number of jobs in the region in each of up to 21 industry sectors and the regional job distribution across these sectors Number of Jobs in Sector, 2007 Job Distribution by Sector, 2007
NAICS Code Industry Sectors Northland Works GROW Northland Works GROW Wisconsin U.S.
0 Total, All Industries 178,347 100.0% 100.0% 100.0%
62 Health Care and Social Assistance 33,702 18.9% 13.1% 12.5%
44-45 Retail Trade 22,450 12.6% 11.3% 11.5%
72 Accommodation and Food Services 17,573 9.9% 8.2% 8.5%
31-33 Manufacturing 15,114 8.5% 18.0% 10.3%
61 Educational Services 14,962 8.4% 7.4% 8.8%
92 Public Administration 14,248 8.0% 5.0% 5.4%
23 Construction 10,144 5.7% 4.6% 5.7%
48-49 Transportation and Warehousing 6,382 3.6% 4.0% 4.0%
52 Finance and Insurance 5,772 3.2% 4.7% 4.4%
81 Other Services (except Public Administration) 5,309 3.0% 3.1% 3.3%
42 Wholesale Trade 4,661 2.6% 4.4% 4.4%
54 Professional, Scientific, and Technical Services 4,542 2.5% 3.6% 5.7%
56 Administrative & Support & Waste Management & Remediation Services 4,539 2.5% 5.0% 6.3%
22 Utilities 4,524 2.5% 0.5% 0.6%
71 Arts, Entertainment, and Recreation 3,263 1.8% 1.6% 1.7%
51 Information 2,970 1.7% 1.9% 2.3%
21 Mining 2,930 1.6% 0.1% 0.5%
53 Real Estate and Rental and Leasing 1,732 1.0% 1.0% 1.6%
55 Management of Companies and Enterprises 1,678 0.9% 1.6% 1.4%
11 Agriculture, Forestry, Fishing, and Hunting 1,070 0.6% 0.7% 0.9%
99 Unassigned N.A. N.A. 0.1% 0.2%
Source: WI Department of Workforce Development / Bureau of Workforce Information, and U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages

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2. Industry Job Growth

Definition: measures the net increase (or decrease) in the number of jobs in the region in each of up to 21 industry sectors and the percentage rate of net job growth in each sector during the period indicated Total Net Job Growth, 2002-2007 Rate of Net Job Growth, 2002-2007
NAICS Code Industry Sectors Northland Works GROW Northland Works GROW Wisconsin U.S.
0 Total, All Industries 3,202 1.8% 3.3% 5.6%
62 Health Care and Social Assistance 5,334 18.8% 10.1% 12.3%
61 Educational Services 979 7.0% 2.1% 7.0%
54 Professional, Scientific, and Technical Services 560 14.1% 9.9% 14.3%
72 Accommodation and Food Services 405 2.4% 8.5% 11.8%
54 Finance and Insurance 280 5.1% 5.8% 5.5%
56 Administrative & Support & Waste Management & Remediation Services 180 4.1% 15.2% 10.5%
22 Utilities 164 3.8% -4.9% -3.8%
55 Management of Companies and Enterprises 164 10.8% 32.9% 8.5%
53 Real Estate and Rental and Leasing 70 4.2% 4.2% 5.7%
11 Agriculture, Forestry, Fishing, and Hunting 19 1.8% 14.3% 0.7%
23 Construction 15 0.1% 1.6% 12.7%
81 Other Services (except Public Administration) -2 -0.0% 4.0% 4.5%
44-45 Retail Trade -68 -0.3% -1.3% 3.3%
21 Mining -238 -7.5% 1.4% 30.5%
51 Information -482 -14.0% -1.1% -9.4%
42 Wholesale Trade -535 -10.3% 7.0% 6.6%
92 Public Administration -539 -3.6% -2.5% 2.4%
71 Arts, Entertainment, and Recreation -651 -16.6% 8.4% 8.8%
31-33 Manufacturing -714 -4.5% -5.1% -9.1%
48-49 Transportation and Warehousing -767 -10.7% 4.6% 4.3%
99 Unassigned N.A. N.A. -29.7% 5.0%
Source: WI Department of Workforce Development / Bureau of Workforce Information, and U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages

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3. Industry Establishment Profile

Definition: measures the number of business establishments in the region in each of up to 21 industry sectors and the percentage distribution within the region of business establishments across these sectors. Number of Establishments, 2007 Distribution of Establishments, 2007
NAICS Code Industry Sectors Northland Works GROW Northland Works GROW Wisconsin U.S.
0 Total, All Industries 12,782 100.0% 100.0% 100.0%
44-45 Retail Trade 1,907 14.7% 11.2% 11.7%
72 Accommodation and Food Services 1,506 11.4% 8.4% 6.7%
23 Construction 1,099 8.6% 10.5% 10.0%
81 Other Services (except Public Administration) 1,061 8.3% 9.7% 12.9%
62 Health Care and Social Assistance 976 7.6% 7.4% 8.4%
54 Professional, Scientific, and Technical Services 737 5.8% 7.7% 10.9%
22 Utilities 663 5.2% 0.3% 0.3%
52 Finance and Insurance 656 5.1% 5.3% 5.5%
48-49 Transportation and Warehousing 652 5.1% 4.1% 2.9%
92 Public Administration 636 5.0% 2.1% 1.5%
42 Wholesale Trade 459 3.6% 7.0% 7.0%
53 Real Estate and Rental and Leasing 431 3.4% 2.9% 4.2%
56 Administrative & Support & Waste Management & Remediation Services 421 3.3% 4.7% 5.1%
31-33 Manufacturing 412 3.2% 6.1% 4.0%
61 Educational Services 332 2.6% 1.8% 1.7%
71 Arts, Entertainment, and Recreation 302 2.4% 1.5% 1.4%
11 Agriculture, Forestry, Fishing, and Hunting 244 1.9% 1.2% 1.1%
51 Information 192 1.5% 1.4% 1.7%
55 Management of Companies and Enterprises 79 0.6% 0.6% 0.5%
21 Mining 32 0.3% 0.1% 0.3%
99 Unassigned N.A. N.A. 6.0% 2.1%
Source: WI Department of Workforce Development / Bureau of Workforce Information, and U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages

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4. Industry Establishment Growth

Definition: measures the net change in the number of business establishments in the region in each of up to 21 industry sectors and the percentage rate of business establishment growth in each sector during the period indicated. Net Establishment Growth (number of firms), 2002-2007 Rate of Establishment Growth, 2002-2007
NAICS Code Industry Sectors Northland Works GROW Northland Works GROW Wisconsin U.S.
0 Total, All Industries 233 1.9% 5.1% 10.7%
22 Utilities 87 15.1% -4.3% 1.1%
48-49 Transportation and Warehousing 74 12.8% 8.7% 10.8%
62 Health Care and Social Assistance 45 4.8% 9.8% 15.6%
92 Public Administration 42 7.1% -1.8% 4.6%
52 Finance and Insurance 36 5.8% 7.7% 16.6%
54 Professional, Scientific, and Technical Services 36 5.1% 2.7% 14.4%
56 Administrative & Support & Waste Management & Remediation Services 31 7.9% 7.9% 13.2%
55 Management of Companies and Enterprises 23 41.1% 3.9% 29.4%
72 Accommodation and Food Services 20 1.3% 6.1% 11.3%
53 Real Estate and Rental and Leasing 14 3.4% 5.6% 19.1%
61 Educational Services 3 0.9% 7.1% 19.6%
71 Arts, Entertainment, and Recreation 2 0.7% 8.2% 14.4%
51 Information 0 0.0% 5.2% -3.6%
21 Mining -2 -5.9% -8.4% 14.8%
11 Agriculture, Forestry, Fishing, and Hunting -12 -4.7% 8.3% -5.1%
31-33 Manufacturing -14 -3.3% -5.4% -6.6%
42 Wholesale Trade -19 -4.0% -0.0% 7.4%
23 Construction -20 -1.8% -2.2% 12.4%
81 Other Services (except Public Administration) -40 -3.6% 3.9% 13.4%
44-45 Retail Trade -62 -3.1% -2.7% 0.8%
99 Unassigned N.A. N.A. 68.6% 48.1%
Source: WI Department of Workforce Development / Bureau of Workforce Information, and U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages

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5. Industry openings and closures

[This metric is currently under development]



Part II: Regional Labor Force

6. Labor Force Non-Participation

Definition: measures the number and percentage of ‘working age’ residents (aged 16yrs and older) who are neither employed nor unemployed and seeking work. Number not in Labor Force, 2008 Percent not in Labor Force, 2008
Northland Works GROW Northland Works GROW Wisconsin U.S.
Population age 16 and older not participating in the labor force 125,164 36.6% 30.4% 34.0%
Source: WI Department of Workforce Development/Bureau of Workforce Information, WI Demographic Services, and special tabulation of Office of Economic Advisors

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7. Unemployment

Definition: measures the average number and the percentage of the regional labor force that was unemployed in the year indicated. Number Unemployed, 2008 Unemployment Rate, 2008
Northland Works GROW Northland Works GROW Wisconsin U.S.
Unemployed residents 13,584 6.3% 4.7% 5.8%
Source: WI Department of Workforce Development/Bureau of Workforce Information

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8. Change in Unemployment

Definition: measures the numeric and percentage change in the annual average number of unemployed residents of the region. This does not directly reflect the change in the unemployment rate. Numeric change in unemployed, 2003-2008 Percent change in number of unemployed, 2003-2008
Northland Works GROW Northland Works GROW Wisconsin U.S.
Change in number of unemployed residents -185 -1.3% -14.5% +1.7%
Source: WI Department of Workforce Development/Bureau of Workforce Information

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9. Occupational Employment

Definition: numeric and percentage measure of jobs by broad occupational group. This metric utilizes a “place of work” frame of reference counting the number of jobs by occupation in the region. Estimated Number Employed, Nov. 2008 Employment Distribution, May 2008
Northland Works GROW Northland Works GROW Wisconsin U.S.
Total all occupations 180,370 100.0% 100.0% 100.0%
Office and Administrative Support 25,910 14.4% 15.8% 17.2%
Food Preparation and Serving-Related 17,580 9.7% 8.6% 8.5%
Sales and Related 17,310 9.6% 10.2% 10.6%
Production 12,840 7.1% 12.3% 7.3%
Healthcare Practitioners and Technical 11,790 6.5% 5.3% 5.2%
Education, Training, and Library 11,740 6.5% 5.5% 6.3%
 Transportation and Material Moving 11,650 6.5% 7.8% 7.0%
Installation, Maintenance, and Repair 9,300 5.2% 3.8% 4.0%
Construction and Extraction 9,060 5.0% 3.9% 4.8%
Healthcare Support 8,930 5.0% 3.2% 2.8%
Business and Financial Operations 6,980 3.9% 4.1% 4.5%
Building and Grounds Cleaning and Maintenance 6,950 3.9% 3.3% 3.3%
Management 6,500 3.6% 3.8% 4.6%
Personal Care and Service 5,870 3.3% 2.7% 2.5%
Community and Social Services 4,960 2.7% 1.1% 1.4%
Protective Service 4,120 2.3% 1.9% 2.3%
Architecture and Engineering 2,700 1.5% 1.9% 1.9%
Arts, Design, Entertainment, Sports, and Media 1,820 1.0% 1.3% 1.3%
Computer and Mathematical 1,630 0.9% 1.9% 2.4%
Life, Physical, and Social Science 1,550 0.9% 1.0% 1.0%
Legal 700 0.4% 0.5% 0.7%
Farming, Fishing, and Forestry 500 0.3% 0.2% 0.3%
Source: U.S. Bureau of Labor Statistics, Occupation Employment Statistics-May 2008, DWD special wage/employment analysis via EDS system

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10. Occupational Wages

Definition: measure of jobs by broad occupational group Including their median hourly wages. Job Distribution, May 2008 Median Hourly Wage, May 2008
Northland Works GROW Northland Works GROW Wisconsin U.S.
Total all occupations 100.0% 14.51$ $15.29 $15.57
Office and Administrative Support 14.4% $13.61 $14.15 $14.32
Food Preparation and Serving-Related 9.7% $8.14 $8.36 $8.59
Sales and Related 9.6% $9.50 $11.09 $11.69
Production 7.1% $14.42 $15.01 $13.99
Healthcare Practitioners and Technical 6.5% $25.55 $27.20 $27.20
Education, Training, and Library 6.5% $20.16 $20.62 $21.26
 Transportation and Material Moving 6.5% $13.68 $13.52 $13.14
Installation, Maintenance, and Repair 5.2% $18.92 $18.98 $18.60
Construction and Extraction 5.0% $21.41 $21.37 $18.24
Healthcare Support 5.0% $11.50 $12.22 $11.80
Business and Financial Operations 3.9% $21.52 $24.72 $27.89
Building and Grounds Cleaning and Maintenance 3.9% $10.75 $10.69 $10.52
Management 3.6% $33.59 $39.03 $42.15
Personal Care and Service 3.3% $9.78 $10.03 $9.82
Community and Social Services 2.7% $16.19 $19.39 $18.38
Protective Service 2.3% $16.85 $17.94 $16.65
Architecture and Engineering 1.5% $26.85 $28.28 $32.09
Arts, Design, Entertainment, Sports, and Media 1.0% $15.59 $17.73 $19.99
Computer and Mathematical 0.9% $25.84 $29.75 $34.26
Life, Physical, and Social Science 0.9% $24.82 $25.28 $27.51
Legal 0.4% $27.41 $25.60 $34.49
Farming, Fishing, and Forestry 0.3% $12.70 $12.29 $9.34
Source: U.S. Bureau of Labor Statistics, Occupation Employment Statistics-May 2008, DWD special wage/employment analysis via EDS system

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11. Managerial, Professional, and Technical Jobs

Definition: measure of jobs characterized as managerial, professional, or technical in nature as well as the percentage of all jobs in the region that are managerial, professional, or technical. Number of jobs, 2008 Percent Share of all jobs, May 2008
Northland Works GROW Northland Works GROW Wisconsin U.S.
Jobs characterized as managerial, professional and technical jobs 50,370 27.9% 26.3% 29.3%
Source: U.S. Bureau of Labor Statistics, Occupation Employment Statistics-May 2008, DWD special wage/employment analysis via EDS system

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Regional Demographics

12. Population

Definition: measures the population of the region as well as the estimated change in regional population between 2003 and 2008. Northland Works GROW Wisconsin U.S.
Total population, 2008 409,989 5,627,967 304,059,724
Population change, 2003-2008 -2,798 153,607 13,848,810
Percent Population Change, 2003-2008 -0.7% 2.8% 4.8%
Source: WI Dept. of Administration and U.S. Bureau of Census

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13. Age

Definition: measures the median age of the regional population as well as the change in median age between 2003 and 2008. Northland Works GROW Wisconsin U.S.
Median Age 41.2 yrs 38.2 36.8
Change in Median Age +0.9 yrs +1.2 yrs +0.9 yrs.
Source: American Community Survey and U.S. Bureau of Census Population Estimates

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14. Age Balance

Definition: measures the share of population aged 24years or younger; the share of population aged 55years or older; and the ratio between the two age groups. 2008 Estimate
Northland Works GROW Wisconsin U.S.
Percent of population aged 0-24 yrs 31.2% 33.2% 34.1%
Percent of population aged 55 yrs and over 29.4% 24.8% 23.9%
Ratio of those aged 0-24 yrs. to those aged 55 yrs. and over 1.1:1 1.3:1 1.4:1
Source: WI Dept. of Administration and U.S. Bureau of Census

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15. Race and Ethnicity

Definition: measures the number of residents of the region by race and ethnicity as well as their distribution within the regional population 2008 Estimate Percent Share
Northland Works GROW Northland Works GROW Wisconsin U.S.
White Alone* 379,843 92.6% 85.1% 65.6%
Hispanic or Latino (may be any race) 4,567 1.1% 5.1% 15.4%
Asian Alone* 2,429 0.6% 2.0% 4.4%
American Indian and Alaskan Native Alone* 13,846 3.4% 0.9% 0.8%
Black Alone* 3,468 0.8% 5.9% 12.2%
Two or more races* 5,719 1.4%
1.1% 1.5%
Native Hawaiian and Other Pacific Islander Alone* 117 0.0% 0.0% 0.1%
Source: U.S. Bureau of Census, Population Estimates, SC-EST2008-6RACE
*does not include those indicating Hispanic identity

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16. Change in Race and Ethnicity

Definition: measures the change in number of residents of the region by race and ethnicity. Change 2003-2008 Percent Change 2003-2008
Northland Works GROW Northland Works GROW Wisconsin U.S.
White Alone* -5056 -1.3% 1.2% 1.2%
Hispanic or Latino (may be any race) 582 14.6% 24.6% 18.0%
Asian Alone* 118 5.1% 13.0% 14.5%
American Indian and Alaskan Native Alone* 474 3.5% 6.7% 6.7%
Black Alone* 460 15.3% 4.8% 5.0%
Two or more races* 622 12.2%
18.8%
17.4%
Native Hawaiian and Other Pacific Islander Alone* 2 0.0% 17.8% 10.6%
Source: U.S. Bureau of Census, Population Estimates, SC-EST2008-6RACE
*does not include those indicating Hispanic identity

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17. Foreign-born Population

Definition: measures the number and percentage of the regional population that was not born in the United States. Number Percent Share
Northland Works GROW Northland Works GROW Wisconsin U.S.
Foreign-born population (2000) 6,696 1.6% 3.6% 11.1%
Source: U.S. Bureau of Census, 2000, Summary File-3

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Highest Educational Attainment (2000)

18. Less Than a High School Diploma or Equivalent

Definition: measures the number and percentage of the region’s adults aged 25 years and over whose highest level of educational attainment is less than a high school diploma or the equivalent. This metric is further broken out by gender. Census 2000 Number Percent Share
Northland Works GROW Northland Works GROW Wisconsin U.S.
Adults aged 25 years and over with less than high school diploma or equivalent 40,645 14.7% 14.9% 19.6%
Males aged 25 years and over with less than high school diploma or equivalent 21,010 15.6% 15.5% 19.9%
Females aged 25 years and over with less than high school diploma or equivalent 19,635 13.8% 14.4% 19.3%
Source: U.S. Bureau of Census, 2000, Summary File-3

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19. High School Diploma

Definition: measures the number and percentage of the region’s adults aged 25 years and over whose highest level of educational attainment is a high school diploma or the equivalent. This metric is further broken out by gender. Census 2000 Number Percent Share
Northland Works GROW Northland Works GROW Wisconsin U.S.
Adults aged 25 years and over with high school diploma or equivalent only 99,273 35.8% 34.6% 28.6%
Males aged 25 years and over with high school diploma or equivalent only 47,650 35.4% 33.9% 27.6%
Females aged 25 years and over with high school diploma or equivalent only 51,623 36.2% 35.2% 29.6%
Source: U.S. Bureau of Census, 2000, Summary File-3

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20. Some College, no degree*

Definition: measures the number and percentage of the region’s adults aged 25 years and over whose highest level of educational attainment includes some college, but no college degree. This metric is further broken out by gender. Census 2000 Number Percent Share
Northland Works GROW Northland Works GROW Wisconsin U.S.
Adults aged 25 years and over with some college but no degree 64,376 23.2% 20.6% 21.0%
Males aged 25 years and over with some college but no degree 30,671 22.8% 20.2% 20.6%
Females aged 25 years and over with some college but no degree 33,705 23.7% 20.9% 21.5%
Source: U.S. Bureau of Census, 2000, Summary File-3
*May include those who successfully completed vocational/technical education, certification, etc.

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21. Associate Degree

Definition: measures the number and percentage of the region’s adults aged 25 years and over whose highest level of educational attainment is an associate degree. This metric is further broken out by gender. Census 2000 Number Percent Share
Northland Works GROW Northland Works GROW Wisconsin U.S.
Adults aged 25 years and over with Associate Degree 21,550 7.8% 7.5% 6.3%
Males aged 25 years and over with Associate Degree 9,679 7.2% 7.2% 5.8%
Females aged 25 years and over with Associate Degree 11,871 8.3% 7.8% 6.8%
Source: U.S. Bureau of Census, 2000, Summary File-3

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22. Bachelor's Degree or Higher

Definition: measures the number and percentage of the region’s adults aged 25 years and over who possess a bachelor’s degree or higher level of educational attainment. This metric is further broken out by gender. Census 2000 Number Percent Share
Northland Works GROW Northland Works GROW Wisconsin U.S.
Adults aged 25 years and over with Bachelor's Degree or Higher 51,320 18.5% 22.4% 24.4%
Males aged 25 years and over with Bachelor's Degree or Higher 25,689 19.1% 23.2% 26.1%
Females aged 25 years and over with Bachelor's Degree or Higher 25,631 18.0% 21.7% 22.8%
Source: U.S. Bureau of Census, 2000, Summary File-3

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Regional and Family Prosperity

23. Personal Income

Definition: measures personal income on a total and per capita basis. Personal income can be briefly summarized as accrued monies via wages, dividends, interest, and government transfer receipts, etc. Percent Change, 2002-2007 $ Value, 2007
Northland Works GROW Northland Works GROW Wisconsin U.S.
Total personal income 20.6% $12.7 billion $203.1 billion $11.7 trillion
Per capita personal income 21.8% $31,055 $36,272 $38,668
Source: U.S. Dept. of Commerce Bureau of Economic Analysis

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24. Household Employment

Definition: measures the average number of members of each household who are employed (as a context for understanding median household income). Northland Works GROW Wisconsin U.S.
Average number of workers per household (1999) 1.14 1.31 1.23
Source: U.S. Bureau of Census, 2000, Summary File-3

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25. Household Income

Definition: measures the median income of households in the region. Northland Works GROW Wisconsin U.S.
Median household income (1999; estimated)

$35,576

$43,791 $41,994
Source: U.S. Bureau of Census, 2000, Summary File-3

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26. Single Female Parent as Heads of Households

Definition: measures the number and percent of the region’s households that were headed by a single female parent. Census 2000 Number Percent Share, 2000
Northland Works GROW Northland Works GROW Wisconsin U.S.
Households headed by a single female parent 10,014 9.1% 9.7% 11.9%
Source: U.S. Bureau of Census, 2000, Summary File-3

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27. Families in Poverty

Definition: measures the number and percentage of the region’s families whose income falls below the federal poverty level. Census 2000 Number Percent Share, 2000
Northland Works GROW Northland Works GROW Wisconsin U.S.
Families living under the federal poverty level 4,186 7.0% 5.6% 9.2%
Source: U.S. Bureau of Census, 2000, Summary File-3

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28. Public Assistance

Definition: measures the number and percentage of the region’s families that received public assistance (in the form of cash welfare payments, disability payments, or food stamps) at some point in the year indicated. Census 2000 Number Percent Share, 2000
Northland Works GROW Northland Works GROW Wisconsin U.S.
Households receiving public assistance (1999) 6,130 3.6% 1.3% 3.4%
Source: U.S. Bureau of Census, 2000, Summary File-3

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29. Retirement Income

Definition: measures the number and percentage of the region’s families that received retirement income (pensions, worker’s comp/disability ins., annuities, IRA/KEOGH income - does NOT include social security). Census 2000 Number Percent Share, 2000
Northland Works GROW Northland Works GROW Wisconsin U.S.
Households receiving retirement income in 1999 32,279 19.1% 15.7% 16.7%
Source: U.S. Bureau of Census, 2000, Summary File-3

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30. Home Ownership

Definition: measures the percent of all homes in the region that were owner-occupied at the time indicated. Percent Share, 2000
Northland Works GROW Wisconsin U.S.
Rate of home ownership in 2000

76.5%

68.4% 66.2%
Source: U.S. Bureau of Census, 2000, Summary File-3

31. House Values

Definition: measures the estimated median value of owner-occupied homes in the region in the year indicated Northland Works GROW Wisconsin U.S.
Median house value (2000 estimated)

$76,340

$109,990 $111,800
Source: U.S. Bureau of Census, 2000, Summary File-3

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Regional Attraction

32. Home ownership costs

Definition: measures the median monthly home ownership cost as a percentage of household income. Northland Works GROW Wisconsin U.S.
Median home ownership costs as a percent of household income (1999)

19.5%

20.9% 21.7%
Source: U.S. Bureau of Census, 2000, Summary File-3

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33. Monthly rent

Definition: measures the median monthly gross rent for non-owner-occupied homes in the region. Northland Works GROW Wisconsin U.S.
Median monthly gross rent (1999)

$405

$540 $602
Source: U.S. Bureau of Census, 2000, Summary File-3

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34. Rental costs

Definition: measures the median monthly gross rent as a percentage of household income. Northland Works GROW Wisconsin U.S.
Median gross rent as a percent of household income (1999)

24.6%

23.4% 25.5%
Source: U.S. Bureau of Census, 2000, Summary File-3

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35. Work travel time

Definition: measures mean travel time to work for residents of the region as well as the percentage of regional residents whose travel time is less than 30 minutes or greater than 60 minutes. 2000
Northland Works GROW Wisconsin U.S.
Mean travel time to work (minutes) 20.0 20.8 25.5
Percent with travel time less than 30 minutes 79.4% 76.7% 65.5%
Percent with travel time greater than 60 minutes 4.9% 4.4% 8.0%
Source: U.S. Bureau of Census, Summary File-3, Table QT-P23 and Table P33

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36. In-migration

Definition: measures the number of people who moved into the region from elsewhere during the year indicated, as well as percentage of any population increase in the region that is due to in-migration from outside of the region. Number, 2000-2008 As a Percent Share of Total Population Growth, 2000-2008
Northland Works GROW Northland Works GROW Wisconsin U.S.
Net migration into the region 8,157

106.2%

39.9% 35.8%
Source: WI Dept. of Administration, Demographics Services Center

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