New North Metrics

Regional Metric	New North	Wisconsin	U.S.
REGIONAL INDUSTRIES
1. Industry employment profile, 2007 (% share of largest 3 employment sectors)
Manufacturing	23.8%	18.0%	10.3%
Health Care and Social Assistance	11.7%	13.1%	12.5%
Retail Trade	10.8%	11.3%	11.5%
2. Industry job growth, 2002-2007 (% rate for 3 sectors with largest numeric growth)
Total net job growth, all sectors	4.0%	3.3%	5.6%
Health Care and Social Assistance	10.8%	10.1%	12.3%
Administrative & Support & Waste Management & Remediation Services	23.0%	15.2%	10.5%
Accommodation & Food Services	7.2%	8.5%	11.8%
3. Industry establishment profile, 2007 (% share of 3 sectors with the most establishments)
Retail Trade	12.7%	11.2%	11.7%
Other Services (except Public Administration)	12.1%	9.7%	12.9%
Construction	11.9%	10.5%	10.0%
4. Industry establishment growth, 2002-2007  (% rate for 3 sectors with largest numeric growth)
Total net growth in establishments, all sectors: 1,054	3.2%	5.1%	10.7%
Other Services (except Pub. Admin.)	8.0%	3.9%	13.4%
Accommodation & Food Services	6.3%	6.1%	11.3%
Health Care and Social Assistance	6.6%	9.8%	15.6%
5. Industry openings and closures,	Under Development	Under Development	Under Development
Sector with highest number of establishments opening (no. of openings):
Sector with most jobs from openings (no. of jobs):
Sector with highest number of establishments closing (no. of closures):
Sector with most jobs lost from closures (no. of jobs):
Sector with highest ratio openings to closures (ratio):
Sector with highest ratio of jobs created to jobs lost (ratio):
REGIONAL LABOR FORCE
6. Population 16 and over not in labor force	30.0%	30.4%	34.0%
7. Unemployment rate, 2008	4.7%	4.7%	5.8%
8. Change in number of unemployed persons, 2003-2008	-16.9%	-14.5%	1.7%
9. Occupational employment, 2008 (% share of jobs of 3 occupations with most employees)
Production	15.2%	12.3%	7.3%
Office & Admin Support	14.7%	15.8%	17.2%
Sales and Related	10.2%	10.2%	10.6%
10. Median wage, all occupations	$15.15	$15.29	$15.57
11. Managerial, professional, and technical employment  (as a % of all employment)	23.4%	26.3%	29.3%
REGIONAL DEMOGRAPHICS
12. Population
Population (2008)	1,194,859	5,627,967	304,059,724
Rate of population growth (2003-2008)	2.2%	2.8%	4.8%
13. Age
Median age	39.0 yrs	38.2 yrs	36.8 yrs
Change in median age, 2003-2008	+1.5 yrs	+1.2 yrs	+0.9 yrs
14. Age balance
Percent of population aged 0-24 yrs	32.0%	33.2%	34.1%
Percent of population aged 55 yrs and over	25.4%	24.8%	23.9%
15. Racial and ethnic composition, 2008 (% of population in each category)
White Alone*	91.1%	85.1%	65.6%
Hispanic or Latino (may be any race)	3.6%	5.1%	15.4%
Asian Alone*	1.8%	2.0%	4.4%
American Indian and Alaskan Native Alone*	1.5%	0.9%	0.8%
Black Alone*	1.1%	5.9%	12.2%
Two or more races*	1.0%	1.1%	1.5%
Native Hawaiian and Other Pacific Islander Alone*	0.0%	0.0%	0.1%
16. Change in racial and ethnic composition, 2003-2008 (% rate of change in each category)
White Alone*:	0.9%	1.2%	1.2%
Hispanic or Latino (may be any race) :	29.9%	24.6%	18.0%
Asian Alone*:	4.9%	13.0%	14.5%
American Indian and Alaskan Native Alone*:	4.6%	6.7%	6.7%
Black Alone*:	24.9%	4.8%	5.0%
Two or more races*:	20.6%	18.8%	17.4%
Native Hawaiian and Other Pacific Islander Alone*:	8.6%	17.8%	10.6%
17. Foreign-born Population, 2000  (% of population indicating foreign-born)	2.7%	3.6%	11.1%
HIGHEST EDUCATIONAL ATTAINMENT (2000)
18. Adults 25 and over with less than high school or the equivalent (as percentage of all over age 25)	14.9%	14.9%	19.6%
Female	14.3%	15.5%	19.9%
Male	15.4%	14.4%	19.3%
19. Adults 25 and over with high school degree or equivalent only (as percentage of all over age 25)	39.6%	34.6%	28.6%
Female	40.4%	33.9%	27.6%
Male	38.7%	35.2%	29.6%
20. Adults 25 and over with some college but no degree** (as percentage of all over age 25)	19.2%	20.6%	21.0%
Female	19.4%	20.2%	20.6%
Male	18.9%	20.9%	21.5%
21. Adults 25 and over with an associate degree only (as percentage of all over age 25)	7.5%	7.5%	6.3%
Female	7.6%	7.2%	5.8%
Male	7.5%	7.8%	6.8%
22. Adults 25 and over with a bachelor’s degree or higher (as percentage of all over age 25)	18.9%	22.4%	24.4%
Female	18.2%	23.2%	26.1%
Male	19.5%	21.7%	22.8%
REGIONAL AND FAMILY PROSPERITY
23. Regional personal income, 2007 total regional personal income:	$41.8 billion	$203 billion	$11.7 trillion
Change in total regional personal income, 2002-2007 (% rate of change)	23.7%	24.4%	27.3%
Per capita personal income, 2007	$35,108	$32,272	$38,668
Change in per capita personal income, 2002-2007 (% rate of change)	21.1%	20.9%	25.3%
24. Average number of workers per household (1999)	1.34	1.31	1.23
25. Median household income (1999)	$44,653	$43,791	$41,994
26. Households headed by a single, female parent (as % of all households) (2000)	7.6%	9.7%	11.9%
27. Families living under the official poverty level (as % of all families) (1999)	4.1%	5.6%	9.2%
28. Households receiving public assistance (1999)(as % of all households)	1.3%	1.3%	3.4%
29. Households receiving retirement income in 1999 (as % of all households)	15.1%	15.7%	16.7%
30. Rate of home ownership in 2000 (% owner occupied)	72.7%	68.4%	66.2%
31. Median house value (2000 estimated)	$100,818	$109,900	$111,800
REGIONAL ATTRACTION
32. Median home ownership costs as a percent of household income	20.3%	20.9%	21.7%
33. Median gross rent	$493	$540	$600
34. Median gross rent as a percent of household income	21.4%	23.4%	25.5%
35. Mean travel time to work	18.8 min.	20.8	25.5
Percent with travel time of less than 30 minutes	82.1%	76.7%	65.5%
Percent with travel time of more than 60 minutes	3.7%	4.4%	8.0%
36. Migration into region as a percent of total regional population growth, 2000-2008	52.8%	39.9%	35.8%

PART 1: REGIONAL INDUSTRIES

1. Industry Employment Profile

Definition: measures the number of jobs in the region in each of up to 21 industry sectors and the regional job distribution across these sectors		Number of Jobs in Sector, 2007	Job Distribution by Sector, 2007
NAICS Code	Industry Sectors	New North	New North	Wisconsin	U.S.
0	Total, All Industries	600,874	100.0%	100.0%	100.0%
31-33	Manufacturing	143,028	23.8%	18.0%	10.3%
62	Health Care and Social Assistance	70,348	11.7%	13.1%	12.5%
44-45	Retail Trade	65,042	10.8%	11.3%	11.5%
72	Accommodation and Food Services	50,189	8.4%	8.2%	8.5%
61	Educational Services	38,665	6.4%	7.4%	8.8%
23	Construction	31,300	5.2%	4.6%	5.7%
52	Finance and Insurance	26,969	4.5%	4.7%	4.4%
56	Administrative & Support & Waste Management & Remediation Services	26,208	4.4%	5.0%	6.3%
92	Public Administration	23,989	4.0%	5.0%	5.4%
48-49	Transportation and Warehousing	23,716	3.9%	4.0%	4.0%
42	Wholesale Trade	21,645	3.6%	4.4%	4.4%
81	Other Services (except Public Administration)	19,328	3.2%	3.1%	3.3%
54	Professional, Scientific, and Technical Services	16,916	2.8%	3.6%	5.7%
51	Information	9,394	1.6%	1.9%	2.3%
71	Arts, Entertainment, and Recreation	8,893	1.5%	1.6%	1.7%
55	Management of Companies and Enterprises	8,357	1.4%	1.6%	1.4%
11	Agriculture, Forestry, Fishing, and Hunting	6,117	1.0%	0.7%	0.9%
22	Utilities	4,916	0.8%	0.5%	0.6%
53	Real Estate and Rental and Leasing	4,577	0.8%	1.0%	1.6%
21	Mining	1,273	0.2%	0.1%	0.5%
99	Unassigned	4	0.0%	0.1%	0.2%
Source: WI Department of Workforce Development / Bureau of Workforce Information, and U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages

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2. Industry Job Growth

Definition: measures the net increase (or decrease) in the number of jobs in the region in each of up to 21 industry sectors and the percentage rate of net job growth in each sector during the period indicated		Total Net Job Growth, 2002-2007	Rate of Net Job Growth, 2002-2007
NAICS Code	Industry Sectors	New North	New North	Wisconsin	U.S.
0	Total, All Industries	22,945	4.0%	3.3%	5.6%
62	Health Care and Social Assistance	6,880	10.8%	10.1%	12.3%
56	Administrative & Support & Waste Management & Remediation Services	4,908	23.0%	15.2%	10.5%
72	Accommodation and Food Services	3,390	7.2%	5.8%	11.8%
42	Wholesale Trade	2,723	14.4%	7.0%	6.6%
54	Professional, Scientific, and Technical Services	2,602	18.2%	9.9%	14.3%
55	Management of Companies and Enterprises	2,528	43.4%	32.9%	8.5%
52	Finance and Insurance	2,354	9.6%	5.8%	5.5%
61	Educational Services	2,035	5.6%	2.1%	7.0%
71	Arts, Entertainment, and Recreation	1,238	16.2%	8.4%	8.8%
48	Transportation and Warehousing	1,148	5.1%	4.6%	4.3%
11	Agriculture, Forestry, Fishing, and Hunting	1,010	19.8%	14.3%	0.7%
81	Other Services (except Public Administration)	944	5.1%	4.0%	4.5%
21	Mining	71	5.9%	1.4%	30.5%
53	Real Estate and Rental and Leasing)	-25	-0.5%	4.2%	5.7%
92	Public Administration	-42	-0.2%	-2.5%	2.4%
99	Unassigned	-57	-93.4%	-29.7%	5.0%
22	Utilities	-104	-2.1%	-4.9%	-3.8%
44-45	Retail Trade	-126	-0.2%	-1.3%	3.3%
51	Information	-750	-7.4%	-1.1%	-9.4%
23	Construction	-1,214	-3.7%	1.6%	12.7%
31-33	Manufacturing	-6,568	-4.4%	-5.1%	-9.1%
Source: WI Department of Workforce Development / Bureau of Workforce Information, and U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages

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3. Industry Establishment Profile

Definition: measures the number of business establishments in the region in each of up to 21 industry sectors and the percentage distribution within the region of business establishments across these sectors.		Number of Establishments, 2007	Distribution of Establishments, 2007
NAICS Code	Industry Sectors	New North	New North	Wisconsin	U.S.
0	Total, All Industries	33,552	100.0%	100.0%	100.0%
44-45	Retail Trade	4,260	12.7%	11.2%	11.7%
81	Other Services (except Public Administration)	4,054	12.1%	9.7%	12.9%
23	Construction	3,981	11.9%	10.5%	10.0%
72	Accommodation and Food Services	3,250	9.7%	8.4%	6.7%
62	Health Care and Social Assistance	2,436	7.3%	7.4%	8.4%
31-33	Manufacturing	2,373	7.1%	6.1%	4.0%
54	Professional, Scientific, and Technical Services	2,098	6.3%	7.7%	10.9%
52	Finance and Insurance	1,910	5.7%	5.3%	5.5%
42	Wholesale Trade	1,871	5.6%	7.0%	7.0%
48-49	Transportation and Warehousing	1,603	4.8%	4.1%	2.9%
56	Administrative & Support & Waste Management & Remediation Services	1,464	4.4%	4.7%	5.1%
53	Real Estate and Rental and Leasing	905	2.7%	2.9%	4.2%
92	Public Administration	771	2.3%	2.1%	1.5%
11	Agriculture, Forestry, Fishing, and Hunting	596	1.8%	1.2%	1.1%
71	Arts, Entertainment, and Recreation	595	1.8%	1.5%	1.4%
61	Educational Services	564	1.7%	1.8%	1.7%
51	Information	451	1.3%	1.4%	1.7%
55	Management of Companies and Enterprises	203	0.6%	0.6%	0.5%
22	Utilities	111	0.3%	0.3%	0.3%
21	Mining	54	0.2%	0.1%	0.3%
99	Unassigned	2	0.0%	6.0%	2.1%
Source: WI Department of Workforce Development / Bureau of Workforce Information, and U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages

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4. Industry Establishment Growth

Definition: measures the net change in the number of business establishments in the region in each of up to 21 industry sectors and the percentage rate of business establishment growth in each sector during the period indicated.		Net Establishment Growth (number of firms), 2002-2007	Rate of Establishment Growth, 2002-2007
NAICS Code	Industry Sectors	New North	New North	Wisconsin	U.S.
0	Total, All Industries	1,054	3.2%	5.1%	10.7%
81	Other Services (except Public Administration)	301	8.0%	3.9%	13.4%
72	Accommodation and Food Services	194	6.3%	6.1%	11.3%
62	Health Care and Social Assistance	150	6.6%	9.8%	15.6%
56	Administrative & Support & Waste Management & Remediation Services	129	9.7%	7.9%	13.2%
48-49	Transportation and Warehousing	118	7.9%	8.7%	10.8%
52	Finance and Insurance	104	5.8%	7.7%	16.6%
54	Professional, Scientific, and Technical Services	76	3.8%	2.7%	14.4%
51	Information	66	17.1%	5.2%	-3.6%
11	Agriculture, Forestry, Fishing, and Hunting	62	11.6%	8.3%	-5.1%
71	Arts, Entertainment, and Recreation	51	9.4%	8.2%	14.4%
55	Management of Companies and Enterprises	34	20.1%	3.9%	29.4%
61	Educational Services	33	6.2%	7.1%	19.6%
53	Real Estate and Rental and Leasing	27	3.1%	5.6%	19.1
42	Wholesale Trade	24	1.3%	0.0%	7.4%
21	Mining	-1	-1.8%	-8.4%	14.8%
44-45	Retail Trade	-3	-0.1%	-2.7%	0.8%
22	Utilities	-9	-7.5%	-4.3%	1.1%
99	Unassigned	-25	-92.6%	68.6%	48.1%
92	Public Administration	-28	-3.5%	-1.8%	4.6%
31-33	Manufacturing	-53	-2.2%	-5.4%	-6.6
23	Construction	-196	-4.7%	-2.2%	12.4%
Source: WI Department of Workforce Development / Bureau of Workforce Information, and U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages

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5. Industry openings and closures

[This metric is currently under development]

Part II: Regional Labor Force

6. Labor Force Non-Participation

Definition: measures the number and percentage of ‘working age’ residents (aged 16yrs and older) who are neither employed nor unemployed and seeking work.	Number not in Labor Force, 2008	Percent not in Labor Force, 2008
	New North	New North	Wisconsin	U.S.
Population age 16 and older not participating in the labor force	288,073	30.0%	30.4%	34.0%
Source: WI Department of Workforce Development/Bureau of Workforce Information, WI Demographic Services, and special tabulation of Office of Economic Advisors

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7. Unemployment

Definition: measures the average number and the percentage of the regional labor force that was unemployed in the year indicated.	Number Unemployed, 2008	Unemployment Rate, 2008
	New North	New North	Wisconsin	U.S.
Unemployed residents	31,481	4.7%	4.7%	5.8%
Source: WI Department of Workforce Development/Bureau of Workforce Information

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8. Change in Unemployment

Definition: measures the numeric and percentage change in the annual average number of unemployed residents of the region. This does not directly reflect the change in the unemployment rate.	Numeric change in unemployed, 2003-2008	Percent change in number of unemployed, 2003-2008
	New North	New North	Wisconsin	U.S.
Change in number of unemployed residents	-6,382	-16.9%	-14.5%	+1.7%
Source: WI Department of Workforce Development/Bureau of Workforce Information

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9. Occupational Employment

Definition: numeric and percentage measure of jobs by broad occupational group. This metric utilizes a “place of work” frame of reference counting the number of jobs by occupation in the region.	Estimated Number Employed, May 2008	Employment Distribution, May 2008
	New North	New North	Wisconsin	U.S.
Total all occupations	589,270	100.0%	100.0%	100.0%
Production	90,690	15.2%	12.3%	7.3%
Office and Administrative Support	88,000	14.7%	15.8%	17.2%
Sales and Related	61,290	10.2%	10.2%	10.6%
Food Preparation and Serving-Related	50,730	8.5%	8.6%	8.5%
Transportation and Material Moving	50,110	8.4%	7.8%	7.0%
Education, Training, and Library	29,800	5.0%	5.5%	6.3%
Healthcare Practitioners and Technical	27,170	4.5%	5.3%	5.2%
Installation, Maintenance, and Repair	26,970	4.5%	3.8%	4.0%
Construction and Extraction	25,740	4.3%	3.9%	4.8%
Management	21,830	3.6%	3.8%	4.6%
Business and Financial Operations	21,570	3.6%	4.1%	4.5%
Healthcare Support	18,570	3.1%	3.2%	2.8%
Building and Grounds Cleaning and Maintenance	18,220	3.0%	3.3%	3.3%
Personal Care and Service	14,140	2.4%	2.7%	2.5%
Protective Service	12,580	2.1%	1.9%	2.3%
Architecture and Engineering	12,560	2.1%	1.9%	1.9%
Computer and Mathematical	8,400	1.4%	1.9%	2.4%
Arts, Design, Entertainment, Sports, and Media	6,160	1.0%	1.3%	1.3%
Community and Social Services	5,950	1.0%	1.1%	1.4%
Life, Physical, and Social Science	3,630	0.6%	1.0%	1.0%
Legal	3,010	0.5%	0.5%	0.7%
Farming, Fishing, and Forestry	1,120	0.2%	0.2%	0.3%
Source: U.S. Bureau of Labor Statistics, Occupation Employment Statistics-May 2008, DWD special wage/employment analysis via EDS system

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10. Occupational Wages

Definition: measure of jobs by broad occupational group Including their median hourly wages.	Job Distribution, May 2008	Median Hourly Wage, May 2008
	New North	New North	Wisconsin	U.S.
Total all occupations	100.0%	$15.15	$15.29	$15.27
Production	15.2%	$15.98	$15.01	$13.99
Office and Administrative Support	14.7%	$13.82	$14.15	$14.32
Sales and Related	10.2%	$10.71	$11.09	$11.69
Food Preparation and Serving-Related	8.5%	$8.34	$8.36	$8.59
Transportation and Material Moving	8.4%	$13.27	$13.52	$13.14
Education, Training, and Library	5.0%	$20.87	$20.62	$21.26
Healthcare Practitioners and Technical	4.5%	$26.20	$27.20	$27.20
Installation, Maintenance, and Repair	4.5%	$18.99	$18.98	$18.60
Construction and Extraction	4.3%	$20.56	$21.37	$18.24
Management	3.6%	$38.12	$39.03	$42.15
Business and Financial Operations	3.6%	$23.69	$24.72	$27.89
Healthcare Support	3.1%	$12.23	$12.22	$11.80
Building and Grounds Cleaning and Maintenance	3.0%	$10.50	$10.69	$10.52
Personal Care and Service	2.4%	$9.59	$10.03	$9.82
Protective Service	2.1%	$16.56	$17.94	$16.65
Architecture and Engineering	2.1%	$27.66	$28.28	$32.09
Computer and Mathematical	1.4%	$28.25	$29.75	$34.26
Arts, Design, Entertainment, Sports, and Media	1.0%	$16.49	$17.73	$19.99
Community and Social Services	1.0%	$20.03	$19.39	$18.38
Life, Physical, and Social Science	0.6%	$25.90	$25.28	$27.51
Legal	0.5%	$20.93	$25.60	$34.49
Farming, Fishing, and Forestry	0.2%	$12.32	$12.29	$9.34
Source: U.S. Bureau of Labor Statistics, Occupation Employment Statistics-May 2008, DWD special wage/employment analysis via EDS system

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11. Managerial, Professional, and Technical Jobs

Definition: measure of jobs characterized as managerial, professional, or technical in nature as well as the percentage of all jobs in the region that are managerial, professional, or technical.	Number of jobs, 2004	Percent Share of all jobs, Nov. 2004
	New North	New North	Wisconsin	U.S.
Jobs characterized as managerial, professional and technical jobs	140,080	23.4%	26.3	29.3
Source: U.S. Bureau of Labor Statistics, Occupation Employment Statistics-May 2008, DWD special wage/employment analysis via EDS system

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Regional Demographics

12. Population

Definition: measures the population of the region as well as the estimated change in regional population between 2003 and 2008.	New North	Wisconsin	U.S.
Total population, 2008	1,194,859	5,627,967	304,059,724
Population change, 2003-2008	25,623	153,607	13,848,810
Percent Population Change, 2003-2008	2.2%	2.8%	4.8%
Source: WI Dept. of Administration and U.S. Bureau of Census

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13. Age

Definition: measures the median age of the regional population as well as the change in median age between 2003 and 2008.	New North	Wisconsin	U.S.
Median Age	39.0 yrs	38.2 yrs	36.8 yrs
Change in Median Age	+1.5 yrs	+1.2 yrs	+0.9 yrs.
Source: American Community Survey and U.S. Bureau of Census Population Estimates

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14. Age Balance

Definition: measures the share of population aged 24years or younger; the share of population aged 55years or older; and the ratio between the two age groups.	2008 Estimate
	New North	Wisconsin	U.S.
Percent of population aged 0-24 yrs	32.0%	33.2%	34.1%
Percent of population aged 55 yrs and over	25.4%	24.8%	23.9%
Ratio of those aged 0-24 yrs. to those aged 55 yrs. and over	1.3:1	1.3:1	1.4:1
Source: WI Dept. of Administration and U.S. Bureau of Census

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15. Race and Ethnicity

Definition: measures the number of residents of the region by race and ethnicity as well as their distribution within the regional population	2008 Estimate	Percent Share
	New North	New North	Wisconsin	U.S.
White Alone*	1,088,470	91.1%	85.1%	65.6%
Hispanic or Latino (may be any race)	42,734	3.6%	5.1%	15.4%
Asian Alone*	21,548	1.8%	2.0%	4.4%
American Indian and Alaskan Native Alone*	17,515	1.5%	0.9%	0.8%
Black Alone*	12,816	1.1%	5.9%	12.2%
Two or more races*	11,461	1.0%
1.1%	1.5%
Native Hawaiian and Other Pacific Islander Alone*	315	0.0%	0.0%	0.1%
Source: U.S. Bureau of Census, Population Estimates, CC-EST2008-6RACE-55
*does not include those indicating Hispanic identity

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16. Change in Race and Ethnicity

Definition: measures the change in number of residents of the region by race and ethnicity.	Change 2003-2008	Percent Change 2003-2008
	New North	New North	Wisconsin	U.S.
White Alone*	9,472	0.9%	1.2%	1.2%
Hispanic or Latino (may be any race)	9,841	29.9%	24.6%	18.0%
Asian Alone*	1,014	4.9%	13.0%	14.5%
American Indian and Alaskan Native Alone*	763	4.6%	6.7%	6.7%
Black Alone*	2,552	24.9%	4.8%	5.0%
Two or more races*	1,956	20.6%
18.8%
17.4%
Native Hawaiian and Other Pacific Islander Alone*	25	8.6%	17.8%	10.6%
Source: U.S. Bureau of Census, Population Estimates, CC-EST2008-6RACE-55
*does not include those indicating Hispanic identity

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17. Foreign-born Population

Definition: measures the number and percentage of the regional population that was not born in the United States.	Number	Percent Share
	New North	New North	Wisconsin	U.S.
Foreign-born population (2000)	31,154	2.7%	3.6%	11.1%
Source: U.S. Bureau of Census, 2000, Summary File-3

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Highest Educational Attainment (2000)

18. Less Than a High School Diploma or Equivalent

Definition: measures the number and percentage of the region’s adults aged 25 years a nd over whose highest level of educational attainment is less than a high school diploma or the equivalent. This metric is further broken out by gender.	Census 2000 Number	Percent Share
	New North	New North	Wisconsin	U.S.
Adults aged 25 years and over with less than high school diploma or equivalent	111,762	14.9%	14.9%	19.6%
Males aged 25 years and over with less than high school diploma or equivalent	56,630	15.4%	15.5%	19.9%
Females aged 25 years and over with less than high school diploma or equivalent	55,132	14.3%	14.4%	19.3%
Source: U.S. Bureau of Census, 2000, Summary File-3

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19. High School Diploma

Definition: measures the number and percentage of the region’s adults aged 25 years and over whose highest level of educational attainment is a high school diploma or the equivalent. This metric is further broken out by gender.	Census 2000 Number	Percent Share
	New North	New North	Wisconsin	U.S.
Adults aged 25 years and over with high school diploma or equivalent only	297,594	39.6%	34.6%	28.6%
Males aged 25 years and over with high school diploma or equivalent only	141,915	38.7%	33.9%	27.6%
Females aged 25 years and over with high school diploma or equivalent only	155,679	40.4%	35.2%	29.6%
Source: U.S. Bureau of Census, 2000, Summary File-3

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20. Some College, no degree*

Definition: measures the number and percentage of the region’s adults aged 25 years and over whose highest level of educational attainment includes some college, but no college degree. This metric is further broken out by gender.	Census 2000 Number	Percent Share
	New North	New North	Wisconsin	U.S.
Adults aged 25 years and over with some college but no degree	144,225	19.2%	20.6%	21.0%
Males aged 25 years and over with some college but no degree	69,505	18.9%	20.2%	20.6%
Females aged 25 years and over with some college but no degree	74,720	19.4%	20.9%	21.5%
Source: U.S. Bureau of Census, 2000, Summary File-3
*May include those who successfully completed vocational/technical education, certification, etc.

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21. Associate Degree

Definition: measures the number and percentage of the region’s adults aged 25 years and over whose highest level of educational attainment is an associate degree. This metric is further broken out by gender.	Census 2000 Number	Percent Share
	New North	New North	Wisconsin	U.S.
Adults aged 25 years and over with Associate Degree	56,597	7.5%	7.5%	6.3%
Males aged 25 years and over with Associate Degree	27,394	7.5%	7.2%	5.8%
Females aged 25 years and over with Associate Degree	29,203	7.6%	7.8%	6.8%
Source: U.S. Bureau of Census, 2000, Summary File-3

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22. Bachelor's Degree or Higher

Definition: measures the number and percentage of the region’s adults aged 25 years and over who possess a bachelor’s degree or higher level of educational attainment. This metric is further broken out by gender.	Census 2000 Number	Percent Share
	New North	New North	Wisconsin	U.S.
Adults aged 25 years and over with Bachelor's Degree or Higher	141,903	18.9%	22.4%	24.4%
Males aged 25 years and over with Bachelor's Degree or Higher	71,728	19.5%	23.2%	26.1%
Females aged 25 years and over with Bachelor's Degree or Higher	70,175	18.2%	21.7%	22.8%
Source: U.S. Bureau of Census, 2000, Summary File-3

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Regional and Family Prosperity

23. Personal Income

Definition: measures personal income on a total and per capita basis. Personal income can be briefly summarized as accrued monies via wages, dividends, interest, and government transfer receipts, etc.	Percent Change, 2002-2007	$ Value, 2007
	New North	New North	Wisconsin	U.S.
Total personal income	23.7%	$41.8 billion	$203.1 billion	$11.7 trillion
Per capita personal income	21.1%	$35,108	$36,272	$38,668
Source: U.S. Dept. of Commerce Bureau of Economic Analysis

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24. Household Employment

Definition: measures the average number of members of each household who are employed (as a context for understanding median household income).	New North	Wisconsin	U.S.
Average number of workers per household (1999)	1.34	1.31	1.23
Source: U.S. Bureau of Census, 2000, Summary File-3

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25. Household Income

Definition: measures the median income of households in the region.	New North	Wisconsin	U.S.
Median household income (1999; estimated)	$44,653	$43,791	$41,994
Source: U.S. Bureau of Census, 2000, Summary File-3

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26. Single Female Parent as Heads of Households

Definition: measures the number and percent of the region’s households that were headed by a single female parent.	Census 2000 Number	Percent Share, 2000
	New North	New North	Wisconsin	U.S.
Households headed by a single female parent	23,252	7.6%	9.7%	11.9%
Source: U.S. Bureau of Census, 2000, Summary File-3

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27. Families in Poverty

Definition: measures the number and percentage of the region’s families whose income falls below the federal poverty level.	Census 2000 Number	Percent Share, 2000
	New North	New North	Wisconsin	U.S.
Families living under the federal poverty level	12,497	4.1%	5.6%	9.2%
Source: U.S. Bureau of Census, 2000, Summary File-3

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28. Public Assistance

Definition: measures the number and percentage of the region’s families that received public assistance (in the form of cash welfare payments, disability payments, or food stamps) at some point in the year indicated.	Census 2000 Number	Percent Share, 2000
	New North	New North	Wisconsin	U.S.
Households receiving public assistance (1999)	5,888	1.3%	1.3%	3.4%
Source: U.S. Bureau of Census, 2000, Summary File-3

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29. Retirement Income

Definition: measures the number and percentage of the region’s families that received retirement income (pensions, worker’s comp/disability ins., annuities, IRA/KEOGH income - does NOT include social security).	Census 2000 Number	Percent Share, 2000
	New North	New North	Wisconsin	U.S.
Households receiving retirement income in 1999	67,175	15.1%	15.7%	16.7%
Source: U.S. Bureau of Census, 2000, Summary File-3

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30. Home Ownership

Definition: measures the percent of all homes in the region that were owner-occupied at the time indicated.	Percent Share, 2000
	New North	Wisconsin	U.S.
Rate of home ownership in 2000	72.7%	68.4%	66.2%
Source: U.S. Bureau of Census, 2000, Summary File-3

31. House Values

Definition: measures the estimated median value of owner-occupied homes in the region in the year indicated	New North	Wisconsin	U.S.
Median house value (2000 estimated)	$100,818	$109,990	$111,800
Source: U.S. Bureau of Census, 2000, Summary File-3

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Regional Attraction

32. Home ownership costs

Definition: measures the median monthly home ownership cost as a percentage of household income.	New North	Wisconsin	U.S.
Median home ownership costs as a percent of household income (1999)	20.3%	20.9%	21.7%
Source: U.S. Bureau of Census, 2000, Summary File-3

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33. Monthly rent

Definition: measures the median monthly gross rent for non-owner-occupied homes in the region.	New North	Wisconsin	U.S.
Median monthly gross rent (1999)	$493	$540	$602
Source: U.S. Bureau of Census, 2000, Summary File-3

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34. Rental costs

Definition: measures the median monthly gross rent as a percentage of household income.	New North	Wisconsin	U.S.
Median gross rent as a percent of household income (1999)	21.4%	23.4%	25.5%
Source: U.S. Bureau of Census, 2000, Summary File-3

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35. Work travel time

Definition: measures mean travel time to work for residents of the region as well as the percentage of regional residents whose travel time is less than 30 minutes or greater than 60 minutes.	2000
	New North	Wisconsin	U.S.
Mean travel time to work (minutes)	18.8	20.8	25.5
Percent with travel time less than 30 minutes	82.1%	76.7%	65.5%
Percent with travel time greater than 60 minutes	3.7%	4.4%	8.0%
Source: U.S. Bureau of Census, Summary File-3, Table QT-P23 and Table P33

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36. In-migration

Definition: measures the number of people who moved into the region from elsewhere during the years indicated, as well as percentage of any population increase in the region that is due to in-migration from outside of the region.	Number, 2000-2008	As a Percent Share of Total Population Growth, 2000-2008
	New North	New North	Wisconsin	U.S.
Net migration into the region	38,736	52.8%	39.9%	35.8%
Source: WI Dept. of Administration, Demographics Services Center

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