Seven Rivers Region Metrics

Regional Metric	7 Rivers Region	Wisconsin	U.S.
REGIONAL INDUSTRIES
1. Industry employment profile, 2007 (% share of largest 3 employment sectors)
Health Care and Social Assistance	20.4%	13.1%	12.5%
Manufacturing	14.2%	18.0%	10.3%
Retail Trade	11.4%	11.3%	11.5%
2. Industry job growth, 2002-2007 (% rate for 3 sectors with largest numeric growth)
Total net job growth, all sectors	3.6%	3.3%	5.6%
Health Care and Social Assistance	13.8%	10.1%	12.3%
Transportation and Warehousing	14.3%	4.6%	4.3%
Administrative & Support & Waste Management & Remediation Services	16.5%	15.2%	10.5%
3. Industry establishment profile, 2007 (% share of 3 sectors with the most establishments)
Retail Trade	14.3%	11.2%	11.7%
Construction	12.5%	10.5%	10.0%
Accommodation and Food Services	9.3%	8.4%	6.7%
4. Industry establishment growth, 2002-2007  (% rate for 3 sectors with largest numeric growth)
Total net growth in establishments, all industries: 609	3.9%	5.1%	10.7%
Health Care and Social Assistance	14.2%	9.8%	15.6%
Transportation and Warehousing	17.7%	8.7%	10.8%
Construction	3.7%	-2.2%	12.4%
5. Industry openings and closures,	Under Development	Under Development	Under Development
Sector with highest number of establishments opening (no. of openings):
Sector with most jobs from openings (no. of jobs):
Sector with highest number of establishments closing (no. of closures):
Sector with most jobs lost from closures (no. of jobs):
Sector with highest ratio openings to closures (ratio):
Sector with highest ratio of jobs created to jobs lost (ratio):
REGIONAL LABOR FORCE
6. Population 16 and over not in labor force	29.1%	30.4%	34.0%
7. Unemployment rate, 2008	4.7%	4.7%	5.8%
8. Change in number of unemployed persons, 2003-2008	-3.6%	-14.5%	1.7%
9. Occupational employment, 2008 (% share of employment of 3 jobs with most employees)
Office & Admin Support	14.8%	15.8%	17.2%
Production	9.7%	12.3%	7.3%
Sales and Related	9.4%	10.2%	10.6%
10. Median wage, all occupations	$15.44	$15.29	$15.57
11. Managerial, professional, and technical employment  (as a % of all employment)	30.2%	26.3%	29.3%

Note: Occupational and Wage data represent only the Wisconsin and Minnesota portions of the 7 Rivers area.

REGIONAL DEMOGRAPHICS
12. Population
Population (2008)	596,184	5,627,967	304,059,724
Rate of population growth (2003-2008)	3.2%	2.8%	4.8%
13. Age
Median age	38.0	38.2 yrs	36.8 yrs
Change in median age, 2003-2008	+1.0 yrs	+1.2	+0.9
14. Age balance
Percent of population aged 0-24 yrs	33.3%	33.2%	34.1%
Percent of population aged 55 yrs and over	24.8%	24.8%	23.9%
15. Racial and ethnic composition, 2008 (% of population in each category)
White Alone*	92.6%	85.1%	65.6%
Hispanic or Latino (may be any race)	2.1%	5.1%	15.4%
Asian Alone*	2.2%	2.0%	4.4%
American Indian and Alaskan Native Alone*	0.6%	0.9%	0.8%
Black Alone*	1.6%	5.9%	12.2%
Two or more races*	0.9%	1.1%	1.5%
Native Hawaiian and Other Pacific Islander Alone*	0.0%	0.0%	0.1%
16. Change in racial and ethnic composition, 2003-2008 (% rate of change in each category)
White Alone*:	2.0%	1.2%	1.2%
Hispanic or Latino (may be any race) :	27.5%	24.6%	18.0%
Asian Alone*:	12.5%	13.0%	14.5%
American Indian and Alaskan Native Alone*:	9.6%	6.7%	6.7%
Black Alone*:	32.3%	4.8%	5.0%
Two or more races*:	25.7%	18.8%	17.4%
Native Hawaiian and Other Pacific Islander Alone*:	6.4%	17.8%	10.6%
17. Foreign-born Population, 2000  (% of population indicating foreign-born)	3.2%	3.6%	11.1%
HIGHEST EDUCATIONAL ATTAINMENT (2000)
18. Adults 25 and over with less than high school or the equivalent (as percentage of all over age 25)	14.6%	14.9%	19.6%
Female	13.7%	15.5%	19.9%
Male	15.6%	14.4%	19.3%
19. Adults 25 and over with high school degree or equivalent only (as percentage of all over age 25)	34.5%	34.6%	28.6%
Female	33.7%	33.9%	27.6%
Male	35.2%	35.2%	29.6%
20. Adults 25 and over with some college but no degree** (as percentage of all over age 25)	20.8%	20.6%	21.0%
Female	22.0%	20.2%	20.6%
Male	19.5%	20.9%	21.5%
21. Adults 25 and over with an associate degree only (as percentage of all over age 25)	8.6%	7.5%	6.3%
Female	9.3%	7.2%	5.8%
Male	7.8%	7.8%	6.8%
22. Adults 25 and over with a bachelor’s degree or higher (as percentage of all over age 25)	21.5%	22.4%	24.4%
Female	21.2%	23.2%	26.1%
Male	21.9%	21.7%	22.8%
REGIONAL AND FAMILY PROSPERITY
23. Regional personal income, 2007 total regional personal income:	$19.9 billion	$203.1 billion	$11.7 trillion
Change in total regional personal income, 2002-2007 (% rate of change)	25.5%	24.4%	27.3%
Per capita personal income, 2007	$33,586	$36,272	$38,668
Change in per capita personal income, 2002-2007 (% rate of change)	21.8%	20.9%	25.3%
24. Average number of workers per household (1999)	1.34	1.31	1.23
25. Median household income (1999)	$40,649	$43,791	$41,994
26. Households headed by a single, female parent (as % of all households) (2000)	5.2%	9.7%	11.9%
27. Families living under the official poverty level (as % of all families) (1999)	5.5%	5.6%	9.2%
28. Households receiving public assistance (as % of all households) (1999)	2.1%	1.3%	3.4%
29. Households receiving retirement income in 1999 (as % of all households)	15.0%	15.7%	16.7%
30. Rate of home ownership in 2000 (% owner occupied)	74.0%	68.4%	66.2%
31. Median house value (2000 estimated)	$92,243	$109,900	$111,800
REGIONAL ATTRACTION
32. Median home ownership costs as a percent of household income	19.6%	20.9%	21.7%
33. Median gross rent	$451	$540	$600
34. Median gross rent as a percent of household income	22.5%	23.4%	25.5%
35. Mean travel time to work	19.0 min.	20.8	25.5
Percent with travel time of less than 30 minutes	80.9%	76.7%	65.5%
Percent with travel time of more than 60 minutes	4.1%	4.4%	8.0%
36. Migration into region as a percent of total regional population growth, 2000-2008	62.0%	39.9%	35.8%

PART 1: REGIONAL INDUSTRIES

1. Industry Employment Profile

Definition: measures the number of jobs in the region in each of up to 21 industry sectors and the regional job distribution across these sectors		Number of Jobs in Sector, 2007	Job Distribution by Sector, 2007
NAICS Code	Industry Sectors	7 Rivers Region	7 Rivers Region	Wisconsin	U.S.
0	Total, All Industries	301,949	100.0%	100.0%	100.0%
62	Health Care and Social Assistance	60,701	20.1%	13.1%	12.5%
31-33	Manufacturing	42,801	14.2%	18.0%	10.3%
44-45	Retail Trade	34,332	11.4%	11.3%	11.5%
92	Public Administration	24,777	8.2%	5.0%	5.4%
61	Educational Services	22,714	7.5%	7.4%	8.8%
72	Accommodation and Food Services	21,765	7.2%	8.2%	8.5%
23	Construction	14,830	4.9%	4.6%	5.7%
48-49	Transportation and Warehousing	13,757	4.6%	4.0%	4.0%
81	Other Services (except Public Administration)	10,422	3.5%	3.1%	3.3%
56	Administrative & Support & Waste Management & Remediation Services	9,447	3.1%	5.0%	6.3%
52	Finance and Insurance	8,833	2.9%	4.7%	4.4%
42	Wholesale Trade	8,670	2.9%	4.4%	4.4%
54	Professional, Scientific, and Technical Services	7,313	2.4%	3.6%	5.7%
53	Real Estate and Rental and Leasing	4,997	1.7%	1.0%	1.6%
71	Arts, Entertainment, and Recreation	4,535	1.5%	1.6%	1.7%
51	Information	4,001	1.3%	1.9%	2.3%
55	Management of Companies and Enterprises	3,473	1.2%	1.6%	1.4%
11	Agriculture, Forestry, Fishing, and Hunting	2,973	1.0%	0.7%	0.9%
22	Utilities	1,178	0.4%	0.5%	0.6%
21	Mining	429	0.1%	0.1%	0.5%
99	Unassigned	N.A.	N.A.	0.1%	0.2%
Source: WI Department of Workforce Development / Bureau of Workforce Information, and U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages

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2. Industry Job Growth

Definition: measures the net increase (or decrease) in the number of jobs in the region in each of up to 21 industry sectors and the percentage rate of net job growth in each sector during the period indicated		Total Net Job Growth, 2002-2007	Rate of Net Job Growth, 2002-2007
NAICS Code	Industry Sectors	7 Rivers Region	7 Rivers Region	Wisconsin	U.S.
0	Total, All Industries	10,625	3.6%	3.3%	5.6%
62	Health Care and Social Assistance	7,373	13.8%	10.1%	12.3%
48-49	Transportation and Warehousing	1,723	14.3%	4.6%	4.3%
56	Administrative & Support & Waste Management & Remediation Services	1,340	16.5%	15.2%	10.5%
72	Accommodation and Food Services	1,225	6.0%	8.5%	11.8%
55	Management of Companies and Enterprises	1,167	50.6%	32.9%	8.5%
53	Real Estate and Rental and Leasing	787	18.7%	4.2%	5.7%
23	Construction	752	5.3%	1.6%	12.7%
11	Agriculture, Forestry, Fishing, and Hunting	524	21.4%	14.3%	0.7%
44-45	Retail Trade	231	0.7%	-1.3%	3.3%
71	Arts, Entertainment, and Recreation	190	4.4%	8.4%	8.8%
21	Mining	21	5.1%	1.4%	30.5%
22	Utilities	11	0.9%	-4.9%	-3.8%
52	Finance and Insurance	-7	-0.1%	5.8%	5.5%
51	Information	-20	-0.5%	-1.1%	-9.4%
54	Professional, Scientific, and Technical Services	-40	-0.5%	9.9%	14.3%
81	Other Services (except Public Administration)	-130	-1.2%	4.0%	4.5%
61	Educational Services	-149	-0.7%	2.1%	7.0%
42	Wholesale Trade	-705	-7.5%	7.0%	6.6%
31-33	Manufacturing	-1,343	-3.0%	-5.1%	-9.1%
92	Public Administration	-2,327	-8.6%	-2.5%	2.4%
99	Unassigned	N.A.	N.A.	-29.7%	5.0%
Source: WI Department of Workforce Development / Bureau of Workforce Information, and U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages

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3. Industry Establishment Profile

Definition: measures the number of business establishments in the region in each of up to 21 industry sectors and the percentage distribution within the region of business establishments across these sectors.		Number of Establishments, 2007	Distribution of Establishments, 2007
NAICS Code	Industry Sectors	7 Rivers Region	7 Rivers Region	Wisconsin	U.S.
0	Total, All Industries	16,096	100.0%	100.0%	100.0%
44-45	Retail Trade	2,308	14.3%	11.2%	11.7%
23	Construction	2,018	12.5%	10.5%	10.0%
72	Accommodation and Food Services	1,499	9.3%	8.4%	6.7%
81	Other Services (except Public Administration)	1,385	8.6%	9.7%	12.9%
62	Health Care and Social Assistance	1,083	6.7%	7.4%	8.4%
54	Professional, Scientific, and Technical Services	979	6.1%	7.7%	10.9%
31-33	Manufacturing	940	5.8%	6.1%	4.0%
52	Finance and Insurance	924	5.7%	5.3%	5.5%
42	Wholesale Trade	879	5.5%	7.0%	7.0%
48-49	Transportation and Warehousing	846	5.3%	4.1%	2.9%
92	Public Administration	759	4.7%	2.1%	1.5%
56	Administrative & Support & Waste Management & Remediation Services	562	3.5%	4.7%	5.1%
53	Real Estate and Rental and Leasing	485	3.0%	2.9%	4.2%
11	Agriculture, Forestry, Fishing, and Hunting	370	2.3%	1.2%	1.1%
61	Educational Services	328	2.0%	1.8%	1.7%
71	Arts, Entertainment, and Recreation	289	1.8%	1.5%	1.4%
51	Information	288	1.8%	1.4%	1.7%
55	Management of Companies and Enterprises	90	0.6%	0.6%	0.5%
22	Utilities	56	0.3%	0.3%	0.3%
21	Mining	7	0.0%	0.1%	0.3%
99	Unassigned	N.A.	N.A.	6.0%	2.1%
Source: WI Department of Workforce Development / Bureau of Workforce Information, and U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages

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4. Industry Establishment Growth

Definition: measures the net change in the number of business establishments in the region in each of up to 21 industry sectors and the percentage rate of business establishment growth in each sector during the period indicated.		Net Establishment Growth (number of firms), 2002-2007	Rate of Establishment Growth, 2002-2007
NAICS Code	Industry Sectors	7 Rivers Region	7 Rivers Region	Wisconsin	U.S.
0	Total, All Industries	609	3.9%	5.1%	10.7%
62	Health Care and Social Assistance	135	14.2%	9.8%	15.6%
48-49	Transportation and Warehousing	127	17.7%	8.7%	10.8%
23	Construction	72	3.7%	-2.2%	12.4%
53	Real Estate and Rental and Leasing	71	17.1%	5.6%	19.1%
52	Finance and Insurance	67	7.8%	7.7%	16.6%
56	Administrative & Support & Waste Management & Remediation Services	55	10.8%	7.9%	13.2%
72	Accommodation and Food Services	45	3.1%	6.1%	11.3%
11	Agriculture, Forestry, Fishing, and Hunting	26	7.6%	8.3%	-5.1%
42	Wholesale Trade	26	3.0%	0.0%	7.4%
81	Other Services (except Public Administration)	24	1.8%	3.9%	13.4%
55	Management of Companies and Enterprises	22	32.4%	3.9%	29.4%
51	Information	17	6.3%	5.2%	-3.6%
61	Educational Services	14	4.5%	7.1%	19.6%
71	Arts, Entertainment, and Recreation	9	3.2%	8.2%	14.4%
92	Public Administration	7	0.9%	-1.8%	4.6%
21	Mining	-2	-22.2%	-8.4%	14.8%
22	Utilities	-2	-3.4%	-4.3%	1.1%
54	Professional, Scientific, and Technical Services	-2	-0.2%	2.7%	14.4%
31-33	Manufacturing	-47	-4.8%	-5.4%	-6.6%
44-45	Retail Trade	-56	-2.4%	-2.7%	0.8%
99	Unassigned	N.A.	N.A.	68.6%	48.1%
Source: WI Department of Workforce Development / Bureau of Workforce Information, and U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages

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5. Industry openings and closures

[This metric is currently under development]

Part II: Regional Labor Force

6. Labor Force Non-Participation

Definition: measures the number and percentage of ‘working age’ residents (aged 16yrs and older) who are neither employed nor unemployed and seeking work.	Number not in Labor Force, 2008	Percent not in Labor Force, 2008
	7 Rivers Region	7 Rivers Region	Wisconsin	U.S.
Population age 16 and older not participating in the labor force	137,322	29.1%	30.4%	34.0%
Source: WI Department of Workforce Development/Bureau of Workforce Information, WI Demographic Services, and special tabulation of Office of Economic Advisors

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7. Unemployment

Definition: measures the average number and the percentage of the regional labor force that was unemployed in the year indicated.	Number Unemployed, 2008	Unemployment Rate, 2008
	7 Rivers Region	7 Rivers Region	Wisconsin	U.S.
Unemployed residents	15,595	4.7%	4.7%	5.8%
Source: WI Department of Workforce Development/Bureau of Workforce Information

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8. Change in Unemployment

Definition: measures the numeric and percentage change in the annual average number of unemployed residents of the region. This does not directly reflect the change in the unemployment rate.	Numeric change in unemployed, 2003-2008	Percent change in number of unemployed, 2003-2008
	7 Rivers Region	7 Rivers Region	Wisconsin	U.S.
Change in number of unemployed residents	-586	-3.6%	-14.5%	+1.7%
Source: WI Department of Workforce Development/Bureau of Workforce Information

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9. Occupational Employment

Definition: numeric and percentage measure of jobs by broad occupational group. This metric utilizes a “place of work” frame of reference counting the number of jobs by occupation in the region.	Estimated Number Employed, May 2008	Employment Distribution, May 2008
	7 Rivers Region	7 Rivers Region	Wisconsin	U.S.
Total all occupations	271,140	100.0%	100.0%	100.0%
Office and Administrative Support	40,180	14.8%	15.8%	17.2%
Production	26,300	9.7%	12.3%	7.3%
Sales and Related	25,530	9.4%	10.2%	10.6%
Healthcare Practitioners and Technical	25,340	9.3%	5.3%	5.2%
Food Preparation and Serving-Related	23,110	8.5%	8.6%	8.5%
Transportation and Material Moving	22,000	8.1%	7.8%	7.0%
Education, Training, and Library	15,640	5.8%	5.5%	6.3%
Healthcare Support	12,590	4.6%	3.2%	2.8%
Installation, Maintenance, and Repair	9,720	3.6%	3.8%	4.0%
Management	9,680	3.6%	3.8%	4.6%
Business and Financial Operations	9,430	3.5%	4.1%	4.5%
Construction and Extraction	9,210	3.4%	3.9%	4.8%
Building and Grounds Cleaning and Maintenance	8,640	3.2%	3.3%	3.3%
Personal Care and Service	6,530	2.4%	2.7%	2.5%
Computer and Mathematical	6,390	2.4%	1.9%	2.4%
Architecture and Engineering	4,990	1.8%	1.9%	1.9%
Protective Service	4,580	1.7%	1.9%	2.3%
Community and Social Services	3,820	1.4%	1.1%	1.4%
Arts, Design, Entertainment, Sports, and Media	2,990	1.1%	1.3%	1.3%
Life, Physical, and Social Science	2,810	1.0%	1.0%	1.0%
Legal	880	0.3%	0.5%	0.7%
Farming, Fishing, and Forestry	800	0.3%	0.2%	0.3%
Note: Occupational data represents only the Wisconsin and Minnesota portion of the 7 Rivers area. Source: U.S. Bureau of Labor Statistics, Occupation Employment Statistics-May 2008, DWD special wage/employment analysis via EDS system.

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10. Occupational Wages

Definition: measure of jobs by broad occupational group Including their median hourly wages.	Job Distribution, May 2008	Median Hourly Wage, May 2008
	7 Rivers Region	7 Rivers Region	Wisconsin	U.S.
Total all occupations	100.0%	$15.44	$15.29	15.57
Office and Administrative Support	14.8%	$14.17	$14.15	$14.32
Production	9.7%	$14.25	$15.01	$13.99
Sales and Related	9.4%	$10.23	$11.09	$11.69
Healthcare Practitioners and Technical	9.3%	$29.42	$27.20	$27.20
Food Preparation and Serving-Related	8.5%	$8.49	$8.36	$8.59
Transportation and Material Moving	8.1%	$14.18	$13.52	$13.14
Education, Training, and Library	5.8%	$19.33	$20.62	$21.26
Healthcare Support	4.6%	$13.07	$12.22	$11.80
Installation, Maintenance, and Repair	3.6%	$17.54	$18.98	$18.60
Management	3.6%	$35.92	$17.48	$17.08
Business and Financial Operations	3.5%	$23.63	$24.72	$27.89
Construction and Extraction	3.4%	$21.14	$21.37	$18.24
Building and Grounds Cleaning and Maintenance	3.2%	$11.25	$10.69	$10.52
Personal Care and Service	2.4%	$10.26	$10.03	$9.82
Computer and Mathematical	2.4%	$35.12	$29.75	$34.26
Architecture and Engineering	1.8%	$28.36	$28.28	$32.09
Protective Service	1.7%	$18.22	$17.94	$16.65
Community and Social Services	1.4%	$19.26	$19.39	$18.38
Arts, Design, Entertainment, Sports, and Media	1.1%	$15.56	$17.73	$19.99
Life, Physical, and Social Science	1.0%	$25.67	$25.28	$27.51
Legal	0.3%	$24.06	$25.60	$34.49
Farming, Fishing, and Forestry	0.3%	$12.29	$12.29	$9.34
Note: Wage data represents only the Wisconsin and Minnesota portion of the 7 Rivers area. Source: U.S. Bureau of Labor Statistics, Occupation Employment Statistics-May 2008, DWD special wage/employment analysis via EDS system.

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11. Managerial, Professional, and Technical Jobs

Definition: measure of jobs characterized as managerial, professional, or technical in nature as well as the percentage of all jobs in the region that are managerial, professional, or technical.	Number of jobs, 2008	Percent Share of all jobs, May 2008
	7 Rivers Region	7 Rivers Region	Wisconsin	U.S.
Jobs characterized as managerial, professional and technical jobs	81,970	30.2%	26.3%	29.3%
Note: Occupational data represent only the Wisconsin and Minnesota portion of the 7 Rivers area. Source: U.S. Bureau of Labor Statistics, Occupation Employment Statistics-May 2008, DWD special wage/employment analysis via EDS system

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Regional Demographics

12. Population

Definition: measures the population of the region as well as the estimated change in regional population between 2003 and 2008.	7 Rivers Region	Wisconsin	U.S.
Total population, 2008	596,184	5,627,967	304,059,724
Population change, 2003-2008	18,530	153,607	13,848,810
Percent Population Change, 2003-2008	3.2%	2.8%	4.8%
Source: WI Dept. of Administration and U.S. Bureau of Census

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13. Age

Definition: measures the median age of the regional population as well as the change in median age between 2003 and 2008.	7 Rivers Region	Wisconsin	U.S.
Median Age	38.0 yrs	38.2	36.8
Change in Median Age	+1.0 yrs	+1.2 yrs	+0.9 yrs.
Source: American Community Survey and U.S. Bureau of Census Population Estimates

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14. Age Balance

Definition: measures the share of population aged 24years or younger; the share of population aged 55years or older; and the ratio between the two age groups.	2008 Estimate
	7 Rivers Region	Wisconsin	U.S.
Percent of population aged 0-24 yrs	33.7%	33.2%	34.1%
Percent of population aged 55 yrs and over	25.8%	24.8%	23.9%
Ratio of those aged 0-24 yrs. to those aged 55 yrs. and over	1.3:1	1.3:1	1.4:1
Source: WI Dept. of Administration and U.S. Bureau of Census

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15. Race and Ethnicity

Definition: measures the number of residents of the region by race and ethnicity as well as their distribution within the regional population	2008 Estimate	Percent Share
	7 Rivers Region	7 Rivers Region	Wisconsin	U.S.
White Alone*	552,311	92.6%	85.1%	65.6%
Hispanic or Latino (may be any race)	12,412	2.1%	5.1%	15.4%
Asian Alone*	13,027	2.2%	2.0%	4.4%
American Indian and Alaskan Native Alone*	3,367	0.6%	0.9%	0.8%
Black Alone*	9,758	1.6%	5.8%	12.2%
Two or more races*	5,192	0.9%
1.1%	1.5%
Native Hawaiian and Other Pacific Islander Alone*	117	0.0%	0.0%	0.1%
Source: U.S. Bureau of Census, Population Estimates, SC-EST2008-6RACE
*does not include those indicating Hispanic identity

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16. Change in Race and Ethnicity

Definition: measures the change in number of residents of the region by race and ethnicity.	Change 2003-2008	Percent Change 2003-2008
	7 Rivers Region	7 Rivers Region	Wisconsin	U.S.
White Alone*	10,665	2.0%	1.2%	1.2%
Hispanic or Latino (may be any race)	2,679	27.5%	24.6%	18.0%
Asian Alone*	1,443	12.5%	13.0%	14.5%
American Indian and Alaskan Native Alone*	294	9.6%	6.7%	6.7%
Black Alone*	2,382	32.3%	4.8%	5.0%
Two or more races*	1,060	25.7%
18.8%
17.4%
Native Hawaiian and Other Pacific Islander Alone*	7	6.4%	17.8%	10.6%
Source: U.S. Bureau of Census, Population Estimates, SC-EST2008-6RACE
*does not include those indicating Hispanic identity

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17. Foreign-born Population

Definition: measures the number and percentage of the regional population that was not born in the United States.	Number	Percent Share
	7 Rivers Region	7 Rivers Region	Wisconsin	U.S.
Foreign-born population (2000)	17,805	3.5%	3.6%	11.1%
Source: U.S. Bureau of Census, 2000, Summary File-3

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Highest Educational Attainment (2000)

18. Less Than a High School Diploma or Equivalent

Definition: measures the number and percentage of the region’s adults aged 25 years and over whose highest level of educational attainment is less than a high school diploma or the equivalent. This metric is further broken out by gender.	Census 2000 Number	Percent Share
	7 Rivers Region	7 Rivers Region	Wisconsin	U.S.
Adults aged 25 years and over with less than high school diploma or equivalent	53,399	14.6%	14.9%	19.6%
Males aged 25 years and over with less than high school diploma or equivalent	25,658	15.6%	15.5%	19.9%
Females aged 25 years and over with less than high school diploma or equivalent	25,741	13.7%	14.4%	19.3%
Source: U.S. Bureau of Census, 2000, Summary File-3

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19. High School Diploma

Definition: measures the number and percentage of the region’s adults aged 25 years and over whose highest level of educational attainment is a high school diploma or the equivalent. This metric is further broken out by gender.	Census 2000 Number	Percent Share
	7 Rivers Region	7 Rivers Region	Wisconsin	U.S.
Adults aged 25 years and over with high school diploma or equivalent only	125,695	34.5%	34.6%	28.6%
Males aged 25 years and over with high school diploma or equivalent only	62,528	35.2%	33.9%	27.6%
Females aged 25 years and over with high school diploma or equivalent only	63,167	33.7%	35.2%	29.6%
Source: U.S. Bureau of Census, 2000, Summary File-3

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20. Some College, no degree*

Definition: measures the number and percentage of the region’s adults aged 25 years and over whose highest level of educational attainment includes some college, but no college degree. This metric is further broken out by gender.	Census 2000 Number	Percent Share
	7 Rivers Region	7 Rivers Region	Wisconsin	U.S.
Adults aged 25 years and over with some college but no degree	75,831	20.8%	20.6%	21.0%
Males aged 25 years and over with some college but no degree	34,621	19.5%	20.2%	20.6%
Females aged 25 years and over with some college but no degree	41,210	22.0%	20.9%	21.5%
Source: U.S. Bureau of Census, 2000, Summary File-3
*May include those who successfully completed vocational/technical education, certification, etc.

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21. Associate Degree

Definition: measures the number and percentage of the region’s adults aged 25 years and over whose highest level of educational attainment is an associate degree. This metric is further broken out by gender.	Census 2000 Number	Percent Share
	7 Rivers Region	7 Rivers Region	Wisconsin	U.S.
Adults aged 25 years and over with Associate Degree	31,245	8.6%	7.5%	6.3%
Males aged 25 years and over with Associate Degree	13,761	7.8%	7.2%	5.8%
Females aged 25 years and over with Associate Degree	17,484	9.3%	7.8%	6.8%
Source: U.S. Bureau of Census, 2000, Summary File-3

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22. Bachelor's Degree or Higher

Definition: measures the number and percentage of the region’s adults aged 25 years and over who possess a bachelor’s degree or higher level of educational attainment. This metric is further broken out by gender.	Census 2000 Number	Percent Share
	7 Rivers Region	7 Rivers Region	Wisconsin	U.S.
Adults aged 25 years and over with Bachelor's Degree or Higher	78,490	21.5%	22.4%	24.4%
Males aged 25 years and over with Bachelor's Degree or Higher	38,837	21.9%	23.2%	26.1%
Females aged 25 years and over with Bachelor's Degree or Higher	39,653	21.2%	21.7%	22.8%
Source: U.S. Bureau of Census, 2000, Summary File-3

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Regional and Family Prosperity

23. Personal Income

Definition: measures personal income on a total and per capita basis. Personal income can be briefly summarized as accrued monies via wages, dividends, interest, and government transfer receipts, etc.	Percent Change, 2002-2007	$ Value, 2007
	7 Rivers Region	7 Rivers Region	Wisconsin	U.S.
Total personal income	25.5%	$19.9 billion	$203.1 billion	$11.7 trillion
Per capita personal income	21.8%	$33,586	$36,272	$38,668
Source: U.S. Dept. of Commerce Bureau of Economic Analysis

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24. Household Employment

Definition: measures the average number of members of each household who are employed (as a context for understanding median household income).	7 Rivers Region	Wisconsin	U.S.
Average number of workers per household (1999)	1.34	1.31	1.23
Source: U.S. Bureau of Census, 2000, Summary File-3

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25. Household Income

Definition: measures the median income of households in the region.	7 Rivers Region	Wisconsin	U.S.
Median household income (1999; estimated)	$40,649	$43,791	$41,994
Source: U.S. Bureau of Census, 2000, Summary File-3

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26. Single Female Parent as Heads of Households

Definition: measures the number and percent of the region’s households that were headed by a single female parent.	Census 2000 Number	Percent Share, 2000
	7 Rivers Region	7 Rivers Region	Wisconsin	U.S.
Households headed by a single female parent	11,466	5.2%	9.7%	11.9%
Source: U.S. Bureau of Census, 2000, Summary File-3

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27. Families in Poverty

Definition: measures the number and percentage of the region’s families whose income falls below the federal poverty level.	Census 2000 Number	Percent Share, 2000
	7 Rivers Region	7 Rivers Region	Wisconsin	U.S.
Families living under the federal poverty level	8,167	5.5%	5.6%	9.2%
Source: U.S. Bureau of Census, 2000, Summary File-3

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28. Public Assistance

Definition: measures the number and percentage of the region’s families that received public assistance (in the form of cash welfare payments, disability payments, or food stamps) at some point in the year indicated.	Census 2000 Number	Percent Share, 2000
	7 Rivers Region	7 Rivers Region	Wisconsin	U.S.
Households receiving public assistance (1999)	4,666	2.1%	1.3%	3.4%
Source: U.S. Bureau of Census, 2000, Summary File-3

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29. Retirement Income

Definition: measures the number and percentage of the region’s families that received retirement income (pensions, worker’s comp/disability ins., annuities, IRA/KEOGH income - does NOT include social security).	Census 2000 Number	Percent Share, 2000
	7 Rivers Region	7 Rivers Region	Wisconsin	U.S.
Households receiving retirement income in 1999	32,901	15.0%	15.7%	16.7%
Source: U.S. Bureau of Census, 2000, Summary File-3

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30. Home Ownership

Definition: measures the percent of all homes in the region that were owner-occupied at the time indicated.	Percent Share, 2000
	7 Rivers Region	Wisconsin	U.S.
Rate of home ownership in 2000	74.0%	68.4%	66.2%
Source: U.S. Bureau of Census, 2000, Summary File-3

31. House Values

Definition: measures the estimated median value of owner-occupied homes in the region in the year indicated	7 Rivers Region	Wisconsin	U.S.
Median house value (2000 estimated)	$92,243	$109,990	$111,800
Source: U.S. Bureau of Census, 2000, Summary File-3

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Regional Attraction

32. Home ownership costs

Definition: measures the median monthly home ownership cost as a percentage of household income.	7 Rivers Region	Wisconsin	U.S.
Median home ownership costs as a percent of household income (1999)	19.6%	20.9%	21.7%
Source: U.S. Bureau of Census, 2000, Summary File-3

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33. Monthly rent

Definition: measures the median monthly gross rent for non-owner-occupied homes in the region.	7 Rivers Region	Wisconsin	U.S.
Median monthly gross rent (1999)	$451	$540	$602
Source: U.S. Bureau of Census, 2000, Summary File-3

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34. Rental costs

Definition: measures the median monthly gross rent as a percentage of household income.	7 Rivers Region	Wisconsin	U.S.
Median gross rent as a percent of household income (1999)	22.5%	23.4%	25.5%
Source: U.S. Bureau of Census, 2000, Summary File-3

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35. Work travel time

Definition: measures mean travel time to work for residents of the region as well as the percentage of regional residents whose travel time is less than 30 minutes or greater than 60 minutes.	2000
	7 Rivers Region	Wisconsin	U.S.
Mean travel time to work (minutes)	19.0	20.8	25.5
Percent with travel time less than 30 minutes	80.1%	76.7%	65.5%
Percent with travel time greater than 60 minutes	4.1%	4.4%	8.0%
Source: U.S. Bureau of Census, Summary File-3, Table QT-P23 and Table P33

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36. In-migration

Definition: measures the number of people who moved into the region from elsewhere during the year indicated, as well as percentage of any population increase in the region that is due to in-migration from outside of the region.	Number, 2000-2008	As a Percent Share of Total Population Growth, 2000-2008
	7 Rivers Region	7 Rivers Region	Wisconsin	U.S.
Net migration into the region	2,780	59.3%	39.9%	35.8%
Source: WI Dept. of Administration, Demographics Services Center

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