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Reporting Instructions: CORe Code 2501

Advertising/Promotion

This code is a non-reimbursable code and costs reported here are for informational purposes only. Only report the Agency's direct advertising/promotional costs of the W-2 program. Exclude indirect costs and costs incurred by subcontractors

Advertising costs are not allowable except for notifications related to the administration of the program such as for requests for proposals, recruitment purposes or legal notices.

Promotional costs are limited to expenditures for promotional activities directed to participant awareness of your agency’s specific programs, location, notification of Job Fairs and other efforts related to participant access to the services or your program. Other promotional activities of the agency are not allowable.

Reportable costs include: the W-2 related costs of advertising media such as magazines, newspapers, radio, television, etc. and any promotional items. Examples would include:

• ads to recruit staff,
• ads to notify potential participants of W-2 program benefits and eligibility requirements, or
• pens handed out to potential clients with the agency’s name, local address and local phone number printed on them.